Marketing Manager – DealPlexus

Location: Gurgaon

Work Mode: Work from Office

Working Days: 5 Days a Week + Banking Saturdays

Timings: 10:00 AM – 7:00 PM

Experience: 3–6 Years

Department: Marketing

Reporting To: Founder's Office / Business Head

About DealPlexus

DealPlexus is a financial services platform focused on helping SMEs, startups, entrepreneurs, corporates and investors access capital, financial products and strategic solutions.

Our offerings span Fundraising & Investment Banking, Angel Investments, Business Loans, Insurance, Mutual Funds, AIFs, Strategic Advisory and other financial solutions.

We are looking for a Marketing Manager who can take ownership of marketing execution, build the DealPlexus brand and create a strong, measurable marketing engine across digital, social, WhatsApp and offline channels.

Role Overview The Marketing Manager will be responsible for planning, creating, executing and measuring marketing campaigns across DealPlexus and its various products.

This is a hands-on role requiring a combination of marketing strategy, creative execution, content creation, digital marketing and campaign management.

The ideal candidate should be comfortable independently taking a campaign from idea → concept → creative → execution → lead generation → performance analysis.

Marketing at DealPlexus is not only about visibility. Every campaign should ultimately contribute towards brand awareness, engagement, qualified leads, customer acquisition or business growth.

Key Responsibilities1. Marketing Strategy & Campaign Planning

- Develop and execute monthly and quarterly marketing plans aligned with business objectives.
- Design marketing campaigns for DealPlexus products, services, events and initiatives.
- Create campaigns based on specific target audiences and business objectives.
- Develop campaign concepts, messaging, communication plans and execution timelines.
- Identify new marketing opportunities across digital and offline channels.
- Track campaign performance and continuously improve campaigns based on results.

- 2. WhatsApp Marketing

- Design and execute WhatsApp marketing campaigns for products, services, events and lead nurturing.
- Develop WhatsApp communication journeys for different customer segments.
- Create engaging WhatsApp creatives, messages and promotional campaigns.
- Coordinate with CRM/sales teams for database segmentation and campaign distribution.
- Monitor campaign engagement and lead conversion.
- Ensure WhatsApp communication follows appropriate brand and communication standards.

3. Social Media Campaigns

- Plan and execute campaigns across LinkedIn, Instagram, Facebook and other relevant platforms.
- Develop campaign concepts specifically suited to each platform.
- Create social media campaigns around:
- DealPlexus products
- Investment opportunities
- Business funding
- Insurance
- Financial education
- Webinars and events
- Founder-led content
- Industry trends
- Company initiatives
- Develop monthly social media calendars and campaign plans.
- Monitor engagement, reach, follower growth and conversions.

4. Creative Development & Design

- Independently create marketing creatives for social media, WhatsApp, email and digital campaigns.
- Design:
- Social media posts
- WhatsApp creatives
- Banners
- Campaign creatives
- Event creatives
- Webinar promotions
- Infographics
- Presentations
- Digital advertisements
- Product communication
- Work closely with internal teams to convert business requirements into effective visual communication.




- Maintain consistency with DealPlexus' brand identity.

5. AI-Enabled Marketing

- Use AI tools to improve marketing productivity, creativity and campaign execution.
- Use AI for:
- Content ideation
- Copywriting
- Campaign concepts
- Creative concepts
- Market research
- Audience research
- Content repurposing
- Image/video generation
- Campaign optimization
- Stay updated with new AI tools and identify practical applications for the marketing function.

6. Digital Marketing

- Plan and execute digital campaigns across relevant platforms.
- Manage and optimize Google, Meta, LinkedIn and other digital channels.
- Work with performance marketing agencies, freelancers and vendors where required.
- Track campaign performance, CPL, conversion rates, engagement and ROI.
- Test different creatives, messaging, audiences and campaign formats.

7. Lead Generation

- Develop campaigns focused on generating qualified business leads.
- Work closely with the Sales, Investment Banking, Loans, Insurance and Investment teams to understand their requirements.
- Create campaigns targeting:
- Business Owners
- SME/MSME Founders
- Startups
- CAs
- CFOs
- Finance Professionals
- HNIs & Investors
- Monitor lead quality and work with sales teams to improve conversion.

8. Content Marketing

- Develop content ideas for DealPlexus and its products.
- Create short-form and long-form marketing content.
- Convert complex financial concepts into simple, clear and engaging communication.
- Develop content for social media, WhatsApp, email, website and campaigns.
- Work with internal subject matter experts to create credible financial content.

9. Email & CRM Marketing

- Plan and execute email marketing campaigns and automated journeys.
- Develop newsletters, product campaigns and lead-nurturing communication.
- Work with the CRM team to segment databases and create targeted campaigns.
- Monitor open rates, CTR, conversions and other relevant metrics.

10. Events & Webinars

- Plan and execute webinars, seminars, investor events and other marketing initiatives.
- Manage the complete marketing lifecycle:

Campaign → Registration → Communication → Event → Follow-up → Lead Conversion

- Create promotional creatives and campaigns for events.
- Coordinate with speakers, internal teams, designers and external vendors.

11. Brand Management

- Maintain consistency of the DealPlexus brand across all communication channels.
- Ensure marketing communication is professional, credible and appropriate for the financial services industry.
- Develop and maintain consistent messaging across products and campaigns.
- Contribute ideas to strengthen DealPlexus' market positioning.

12. Website & Digital Assets

- Coordinate with the technology/product team for website updates.
- Identify opportunities to improve website content, landing pages and conversion journeys.
- Develop campaign-specific landing page requirements and digital assets.
- Monitor website traffic, engagement and conversion metrics.

13. Analytics & Reporting

- Prepare regular marketing performance reports.

Track:
- Leads generated
- Cost per lead
- Conversion rate
- Campaign ROI
- Website traffic
- Social media growth




- Engagement
- WhatsApp campaign performance
- Email performance
- Use data to identify what is working and what needs improvement.

14. Cross-Functional Coordination

- Work closely with Founder's Office, Sales, Investment Banking, Loans, Insurance, Investments, Product and Technology teams.
- Translate business requirements into effective marketing campaigns.
- Coordinate with designers, video editors, agencies and external partners where required.
- Ensure timely execution of campaigns and marketing deliverables.

Required Skills Marketing Skills

- Digital Marketing
- Social Media Marketing
- Campaign Planning & Execution
- Lead Generation
- WhatsApp Marketing
- Content Marketing
- Email Marketing
- Performance Marketing
- Brand Management
- Event & Webinar Marketing
- Marketing Analytics

Creative & Design Skills

Strong hands-on experience with:

- Canva
- Adobe Photoshop
- Basic understanding of visual design and branding
- Creative campaign development
- Social media creative design
- WhatsApp creative design
- Basic video/content editing is an advantage

AI Skills

- AI tools for content creation
- AI tools for image/creative generation
- AI-assisted copywriting
- AI-powered research and ideation
- Ability to identify and implement new AI tools for marketing

Preferred Skills

- Google Ads
- Meta Ads
- LinkedIn Marketing
- Google Analytics / GA4
- SEO fundamentals
- CRM platforms
- Email marketing tools
- Canva
- Adobe Photoshop
- AI marketing tools
- Marketing automation
- Lead generation
- Campaign analytics

Experience & Qualifications
- 3–6 years of relevant experience in marketing.
- Experience in financial services, fintech, BFSI, consulting, investment or B2B businesses will be preferred.
- Graduate/Postgraduate degree in Marketing, Business, Communications or a related field preferred.
- Strong written and verbal communication skills.

Who Will Be a Good Fit?

We are looking for someone who is:

- Creative: Can come up with fresh campaign ideas and visually strong communication.
- Hands-on: Can actually create creatives and execute campaigns rather than only manage agencies.
- Tech & AI savvy: Comfortable using AI and modern marketing tools.
- Business-minded: Understands that marketing must contribute to business outcomes.
- Data-driven: Uses campaign data to improve performance.
- Fast-moving: Comfortable managing multiple campaigns simultaneously.
- Ownership-oriented: Takes responsibility from idea to execution to results.
- A strong communicator: Can work with founders, senior management and multiple business teams.

Key Performance Indicators The role will be evaluated on:
- Qualified leads generated through marketing
- Campaign ROI and CPL
- WhatsApp campaign performance
- Social media growth and engagement
- Website and landing-page conversions
- Email campaign performance
- Webinar/event registrations and conversions
- Brand visibility
- Creative and campaign execution quality
- Timely delivery of marketing initiatives
- Contribution of marketing campaigns to overall business growth

Why Join DealPlexus?
- Work directly with Founders and the Founder's Office and senior Leaders
- Exposure to investment banking, investments, lending, insurance and financial products.
- Opportunity to build and scale the marketing function of a growing financial services platform.
- High ownership and autonomy.
- Chance to work across B2B and B2C marketing.
- Opportunity to use AI and modern marketing technologies to build a next-generation marketing function.

📌 Marketing Manager (Gurugram)
🏢 DealPlexus
📍 Gurugram