Key Responsibilities

1. Marketing Strategy & Campaign Management

- Develop and execute integrated marketing strategies for company's conferences, events, memberships, learning programs, and product portfolio.
- Plan and deliver end-to-end multi-channel campaigns across digital, social media, email, partnerships, PR, and offline activations.
- Build high-performing customer journeys that drive awareness, engagement, registrations, and revenue.

2. Demand Generation & Revenue Growth

- Drive delegate registrations, audience acquisition, and product adoption through performance-led marketing.
- Manage paid media campaigns across Google, LinkedIn, Meta, and other digital platforms.
- Optimize customer acquisition costs CAC), conversion rates, and marketing ROI.
- Leverage marketing automation platforms to nurture leads and improve conversion throughout the marketing funnel.

3. Content Marketing & Brand Storytelling

- Transform complex HR and business topics into compelling, audience-centric marketing campaigns.
- Collaborate with subject matter experts, speakers, and internal stakeholders to create thought leadership content.
- Develop messaging that strengthens company's brand positioning and industry leadership.
- Ensure consistency in brand voice and messaging across all communication channels.

4. Digital Marketing & AI-Led Innovation

- Drive digital-first marketing initiatives using emerging AI tools and technologies.
- Apply AI to improve campaign personalization, audience segmentation, content creation, and productivity.
- Experiment with innovative content formats including short-form video, interactive experiences, webinars, podcasts, and community-driven engagement.
- Stay current with evolving consumer behaviour, digital trends,



platform algorithms, and marketing technologies.

5. Cross-Functional Collaboration

- Partner closely with Product, Sales, Membership, Conferences, Partnerships, and Leadership teams to align marketing with business objectives.
- Manage relationships with creative agencies, media partners, freelancers, and marketing vendors.
- Coordinate campaign execution across internal and external stakeholders to ensure timely delivery.

6. Marketing Analytics & Performance Optimization

- Monitor campaign performance using marketing dashboards and analytics platforms.
- Analyse customer behaviour, funnel performance, attribution, and channel effectiveness.
- Continuously optimize campaigns based on insights and data.
- Present actionable marketing performance reports and recommendations to leadership.

Desired Candidate Profile We are looking for someone who brings both strategic thinking and hands-on execution.

Experience

- 6-10 years of marketing experience with significant exposure to B2C marketing and demand generation.
- Experience in events, conferences, media, education, professional services, or high-growth businesses will be an advantage.

Skills & Expertise

- Strong understanding of digital marketing, performance marketing, and customer acquisition.
- Proven experience managing integrated marketing campaigns across multiple channels.
- Hands-on experience with marketing automation platforms, CRM systems, analytics tools, and AI-powered marketing solutions.
- Excellent storytelling, content development, and communication skills.
- Solid analytical mindset with the ability to translate data into actionable insights.
- Highly organized with the ability to manage multiple campaigns simultaneously in a fast-paced environment.

📌 Marketing ManagerC Marketing (Gurugram)
🏢 Exponent Consulting
📍 Gurugram