- - - - PROVAL TECHNOLOGIES MSP Success, Amplified

Marketing Manager /Lead

Location: Noida (Hybrid) /Remote

Reports to: Chief Revenue Officer / CEO

ABOUT PROVAL

ProVal Technologies is a master managed services provider (MSP). Our forte is managed services, and we partner with some of the most successful and innovative IT Service providers to provide them with 24x7 network operations center (NOC) support, and remote infrastructure management across leading technology platforms.

The company is driven by our core values (reflected by our name) and provides an excellent learning platform and career path to its employees. A culture driven by excellence in service delivery, continuous innovation, and employee recognition, makes ProVal a great place to call home for professionals. Come and become a part of this experience, to fast-track your way to success.

ABOUT THE ROLE

ProVal is hiring a senior marketer who will own and run the Marketing function the plan, the people, the campaigns, the content, and the results. Our leadership team sets GTM (Go-To-Market) strategy, vision, ICP (Ideal Customer Profile), positioning and revenue priorities. Our RevOps lead builds the GTM infrastructure HubSpot, automation, data, enrichment, AI, scoring and attribution. You run Marketing through that machine.

This is a hands-on leadership role, and you are the first Marketing hire in this structure. There is no team waiting for you, you will personally execute a significant share of the work early on while defining, hiring and directing the resources around you. You will be measured on engagement, qualified opportunities, pipeline and revenue, not on content volume or activity.

WHAT YOU'LL OWN

Planning & Leadership

- Translate Leadership's GTM strategy into an executable Marketing plan with clear priorities, sequencing and owners
- Define, hire, direct and develop the India-based Marketing resources; set standards, review work and hold the function accountable
- Own campaign planning, prioritization and the Marketing calendar .

Demand Generation & ABM (Account-based Marketing)

- Build and run Tier 1 / Tier 2 / Tier 3 ABM programs against our target account list
- Own email, nurture, digital and demand-generation campaigns end to end
- Partner with Sales on target accounts, follow-up motions and feedback loops
- Use intent, engagement, relationship, competitive and account-level signals to continuously prioritize target accounts and trigger relevant Marketing and Sales actions

Content

- Own the content calendar and content execution
- Convert ProVal SMEs, Tech Tuesdays, webinars and real sales conversations into reusable, high-signal content
- Manage LinkedIn, blog, newsletter, case studies and digital presence
- Serve as quality control so our content sounds like ProVal speaking to MSP executives not generic outsourced or AI- generated marketing

- Build content around topic authority and buyer questions,



not simply publishing cadence creating assets designed to perform across search engines, AI answer engines, social channels and sales conversations
- Develop a deliberate content repurposing engine that turns SME expertise into long-form, short-form, video, social, email, sales enablement and AI-discoverable content

Brand, Website & Communications

- Own the ProVal brand: visual identity, voice, messaging consistency and how we show up in the market
- Own the website as ProVal's primary digital demand and authority platform including content, structure, conversion paths, SEO, AEO, AI/LLM discoverability and ongoing conversion optimization

- Own PR and corporate communications: announcements, media and analyst relationships, award and speaking submissions
- Translate Leadership's positioning into consistent market-facing messaging across every channel

Sales Enablement

- Own enablement assets: decks, one-pagers, case studies, battlecards, competitive and objection-handling material

Events & Partner Marketing

- Own strategy for conference pre-/post-campaigns and partner/vendor marketing programs, working through the U.S. coordinator for on-the-ground logistics

Execution Through the GTM Stack

- Work alongside RevOps to execute campaigns in HubSpot and the surrounding GTM infrastructure
- Provide clear requirements for workflows, scoring, segmentation and reporting and use what gets built

AI-Enabled Marketing & Modern Discovery

- Own Marketing's strategy for how ProVal is discovered and represented across traditional search, AI-powered search and LLM platforms

- Drive SEO, AEO and emerging AI/LLM discovery strategies, ensuring ProVal content is structured, authoritative and useful across Google and AI-driven research experiences
- Use AI throughout the Marketing workflow for research, content development, personalization, campaign optimization, competitive intelligence and repurposing while maintaining human judgment, accuracy and ProVal's voice

- Partner with RevOps to leverage intent, enrichment, engagement and account-level signals to improve targeting, messaging and campaign timing

- Continuously evaluate emerging AI-enabled marketing capabilities and recommend where ProVal should experiment, adopt or invest

WHAT THIS ROLE IS NOT To keep the structure clean:

- You do not build the GTM infrastructure. HubSpot architecture, automation, data and enrichment, AI tooling, lead scoring and routing, integrations, attribution and analytics are owned by RevOps.

You are the primary internal customer of that work, not the builder of it.





- You are not a content producer working from someone else's plan. You set the plan.
- You do not report into a Marketing department that will organize you.

You are the Marketing function's owner, reporting directly to the CRO.

WHAT SUCCESS LOOKS LIKE 90 days: Marketing plan translated from GTM strategy and agreed with the CRO; resourcing plan defined and first hires underway; content and campaign calendar operating on a predictable cadence

6 months: ABM tiers live and producing measurable account engagement; nurture and demand-gen programs running consistently; enablement library in active use by Sales

12 months: Marketing contributing a defined, reportable share of qualified opportunities and pipeline; ProVal demonstrating measurable improvement in organic search, AI/LLM visibility and target-account engagement; brand, website and messaging visibly stronger in-market; a functioning team producing at a quality bar that does not require

CRO review

REQUIREMENTS

- 8-15 years of B2B technology marketing experience, with meaningful time in a demand generation or full-funnel role
- Experience in MSP, cybersecurity, SaaS, IT services or channel/partner marketing or demonstrated ability to learn a technical ecosystem quickly and speak credibly to a technical buyer
- Hands-on HubSpot proficiency (campaigns, lists, workflows, reporting)
- Demonstrated ABM program experience across account tiers
- Track record of working directly with Sales and being measured against pipeline
- Experience hiring and managing marketers, agencies or contract resources
- Experience owning brand, website and/or corporate communications for a B2B company
- Excellent written English with a native-sounding U.S. business voice; strong editorial judgment
- Demonstrated ability to use AI as part of a modern Marketing operating model including research, content development and repurposing, personalization, campaign optimization, competitive intelligence and workflow acceleration while applying solid human judgment, editorial control and brand governance
- Working knowledge of modern search and discovery, including SEO, AEO, AI/LLM-driven search and how authoritative B2B content earns visibility across these environments
- Strong working knowledge of the modern B2B GTM ecosystem CRM, marketing automation, enrichment, intent data, AI, ABM, analytics and attribution with the ability to define Marketing requirements without needing to personally engineer the underlying systems
- Available for consistent daily overlap with U.S. Eastern business hours

NICE TO HAVE Direct experience marketing to MSP owners, executives or service delivery leaders

Webinar, podcast or video program experience

Design, video or web production capability (or experience directing those resources)

CMS hands-on experience (HubSpot CMS, WordPress or similar)

PR or analyst relations experience in a technology market

📌 Marketing Lead (Delhi)
🏢 ProVal Tech
📍 Delhi