Company description

About the Company:

Performics is India's largest performance marketing agency.

We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.

Overview

Summary:

- To help a client achieve their online marketing goals through Search Engine Optimization
- Strategize SEO initiatives for client websites
- To contribute towards the strengthening of the entire SEO community within Performics

Responsibilities

Roles & Responsibilities:

- Handling a team of Associates
- Help develop SEO strategies for clients
- Should be capable of handling multiple SEO projects at a time
- Should be able to analyze Analytics and Webmaster tools data and take action on it to improve the overall SEO performance
- Help your team members
- Handle on page & off page SEO activities for multiple clients
- Understand the business of the client
- Analyze a website from an SEO and Technical perspective
- Perform a through keyword analysis for the site
- Make an On Page Optimization incorporating the various on page elements involved in SEO
- Get the on page optimization report implemented
- Formulate a link building strategy for your projects
- Analyze the progress of your site using various analytical and webmaster tools
- Tweak the on page and off page optimization depending on performance




- Keeping abreast with the latest updates in Search engine Algorithms & Search Word In General
- Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World
- Keeping abreast with progress in the internet marketing world on the whole
- Sharing your research with the entire team
- Handling the day to day activities of your Assistant Project Mangers
- Communicate with Clients and Update them on the progress of their project
- Identify Upselling opportunities within projects
- Manage the workload of your team
- Help in hiring initiatives for the SEO Team
- Participation in the training process
- Share your learning with the entire SEO team & the rest of the company in General
- Identify underperforming projects and strategize a turnaround
- Incorporate latest happenings in the Search world into the internal process and track results
- Make presentations and case studies
- Lead knowledge transfer Initiatives

Qualifications

- Any graduate (Specialization in Marketing, Digital Technologies, Business Management or relevant field would be preferred)
- years of experience in media domain
- Individual contributor role / Team handling role
- 4-6 Years’ experience in Search Engine Optimization (SEO) [Candidates with core experience in executing SEO tech audits will be preferred]
- Strong understanding of SEO tools: AHREFs, SEMrush, Google Search Console, Similar Web, etc.
- Solid understanding of SEO concepts across On-Page, Off-Page, and Technical SEO




- Strong understanding of SEO Strategy as a whole and its implementation
- Experience doing SEO audits (Site, technical and competitive) and UX analysis.
- Experience doing Keyword research, meta suggestions, body copy optimization and copywriting.
- Experience doing unlinked mentions, disavow suggestions, co-citation analysis, content gap, and competitive gap analysis.
- Experience doing reports and presenting them to clients.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience with Google Search Console
- Experience working with Screaming frog, Ahref, SEMrush, Moz, or any other SEO software/tool
- Analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role

Additional information

Required:

- 3 to 5 years of experience
- Active Experience handling SEO campaigns. An understanding of Internet Marketing as a whole

Key skills & tools:

- Good Understanding of HTML
- Capable of Comprehending Web technologies such as PHP, ASP, Java
- Should have a thorough knowledge of Search Engines and their Algorithms
- GAIQ Certification
- Knowledge on how the search industry is progressing in general
- Knowledge of Internet Marketing as a whole
- Knowledge of techniques used to generate revenue online

Soft Skills:

- Excellent written and Spoken English
- Good Communication Skills
- Good Interpersonal Skills
- Training Skills
- Great people managing skills
- Handling Multiple clients, team members at one go
- Capable of collaborating with other teams
- Capable of leading Client Calls

📌 Manager - SEO (Maharashtra)
🏢 Publicis Groupe Holdings
📍 Maharashtra