- Research and identify potential customers and target accounts through online platforms, databases, social media, and other sources.

- Generate and maintain a pipeline of qualified leads for the sales team.

- Conduct market and competitor research to identify new business opportunities.

- Assist in prospecting activities through email, LinkedIn, calls, and other relevant channels.

- Collect, verify, and maintain accurate prospect information in CRM/lead databases.

- Support the sales team in lead qualification and follow-up activities.

- Assist in creating and maintaining prospect lists based on defined target customer profiles.

- Coordinate with the Sales and Marketing teams on lead-generation campaigns and initiatives.

- Track lead-generation activities, responses, conversions, and other relevant metrics.

- Prepare basic reports and updates on lead-generation performance.

- Support marketing activities such as email campaigns, social media outreach, content distribution, and event/webinar promotion, as required.

- Continuously explore current tools, platforms, and techniques to improve lead-generation efforts.

Role & responsibilities

Preferred candidate profile

📌 Lead Generation (Chennai)
🏢 ProConnect
📍 Chennai