Lead Designer /n Location: Hyderabad, India /n Employment Type: Full-time /n Experience: 4-8 Years /n About the job /n Divami Design Labs is a Human-Centered Design consultancy in Hyderabad. We build intelligent, spatial, empathy-driven digital products for enterprises and startups worldwide — from enterprise SaaS to AI-powered consumer platforms.

Design

Thinking is not a process we follow; it is the operating rhythm of every engagement. /n The Role /n "A concept-to-completion role" You own the full process — from ambiguous brief to shipped, validated product. You drive HMW sessions, synthesize Affinity Maps, apply AI-First thinking at the brief stage, and challenge every assumption with JTBD before opening Figma. You lead, not execute. Drive HMW sessions — don't attend them.

Synthesis Affinity

Maps from raw research. Apply AI-First thinking at the brief stage — not after wire-frames. Challenge every assumption with JTBD before opening Figma. /n Four Design Lenses — Non-Negotiable /n AI-FIRST AI-First Product Thinking Design for probabilistic AI outputs.

Frame concordances with JTBD + Mental Models. /n SPATIAL Experience-Led Spatial Design IA at environmental scale. Depth cues, gesture navigation, multi-surface continuity. /n CREATIVE Creative Thinking Lateral Thinking, SCAMPER, Crazy 8s, Bio mimicry in live workshops. /n HCD Human-Centered Design Contextual Inquiry, Empathy Maps, POV statements, HMW framing. Never assume. /n What You'll Own /n 01 Discover /n /n

- Contextual Inquiry — ethnographic observation in real environments.

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- Empathy Maps — say/think/do/feel — beyond self-reported behavior.

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- Mental Models + Card Sorting to validate IA assumptions.

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- AI-First lens — identify where intelligence reduces cognitive load.

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- Affinity Mapping to cluster observations into insight themes.

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- POV statements — user + need + insight — as design anchors.

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- HMW questions + JTBD framing + Customer Journey Maps.

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- Service Blueprints that expose front stage gaps and backstage breakdowns.

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- Crazy 8s, SCAMPER, Lateral Thinking to push past obvious solutions.

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- Co-creation workshops + Design Sprints to validate in 5 days.

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- Systems Thinking + Biomimicry for non-obvious patterns.

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- Prototype across fidelity — match fidelity to the question.

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- Design Systems — components, tokens, governance, cross-team docs.

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- IxD specs in full — every state, transition, and micro-interaction.

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- Heuristic Evaluation (Nielsen's 10) + Usability Testing before handoff.

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- Kano Model prioritization + Lean UX loops post-launch.

/n /n What We're Looking For /n Non-Negotiables /n /n

- 4–8 yrs end-to-end product design — not just UI layers.

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- AI-First experience. Probabilistic outputs, not bolt-on AI.

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- Spatial Design literacy. Depth, hierarchy, multi-surface IxD.

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- Led Design Sprints and Empathy Mapping sessions. Led.

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- Design Maturity. Strategic advocate in client-facing rooms.

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- Expert:



Contextual Inquiry, Empathy Mapping, Affinity Mapping → POV.

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- Skilled: JTBD, HMW, Journey Mapping, Service Blueprint creation.

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- Independent: Runs Heuristic Evaluations + Usability Testing solo.

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- Strategic: Translates North Star Metrics into design principles.

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- Information Architecture (IA): Clarity before aesthetics.

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- Interaction Design (IxD): Every state, transition, error path documented.

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- Design Systems: Built or led — components, tokens, governance.

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- Spatial Design: Depth, layers, gesture affordances across surfaces.

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- Agile Design: Ships interactively. Engineers as partners.

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- High-impact global engagements — fintech, health-tech, SaaS.

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- Weekly Design Sprints, live HMW sessions, Co-creation workshops.

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- Fast track to Principal/Lead — strategic thinking rewarded.

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- North Star Metric culture — comp tied to impact, not output.

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- 6-day in office Hyderabad studio — real collaboration, real energy.

/n /n Design Innovation Toolkit /n AI-First Thinking - Spatial Design - Creative Thinking - HCD - Design Thinking - Design Sprint Lean UX - Agile Design - Systems Thinking - JTBD - HMW - POV Statements Affinity Mapping - Empathy Mapping - Contextual Inquiry - Journey Mapping - Service Blueprint Personas - Card Sorting - Heuristic Evaluation - Usability Testing - IA Interaction Design - Design Systems - Prototyping - Micro-interactions - Divergent Thinking Convergent Thinking - Crazy 8s SCAMPER - Lateral Thinking - Biomimicry - Kano Model North Star Metric - Mental Models /n "Let's design tomorrow, together."

📌 Lead Designer (Hyderabad)
🏢 Divami
📍 Hyderabad