Digital Marketing Specialist

Experience: 3+ Years

We are looking for a results-driven

Digital Marketing Executive with 3+ years of experience in digital marketing, with strong expertise in

SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)

.

Key Responsibilities

- Plan and execute

SEO strategies to improve website rankings, organic traffic, and visibility.

- Perform keyword research, competitor analysis, on-page, off-page, and technical SEO

.

- Optimize website content for

AEO

, including featured snippets, FAQs, question-based searches, and answer engines.

- Implement

GEO strategies to improve brand visibility across

AI-powered search engines and generative AI platforms

.

- Create and optimize

SEO-friendly blogs, landing pages, website content, FAQs, and other digital assets

.

- Monitor website performance using

Google Analytics, Google Search Console, Ahrefs, Semrush

, and other SEO tools.

- Analyze search trends, traffic, rankings, conversions,



and competitors to identify growth opportunities.

- Work on local SEO, link building, content marketing, and digital PR activities.

- Stay updated with

Google algorithm updates, AI search trends, AEO/GEO developments, and digital marketing best practices

.

- Prepare regular performance reports and provide actionable recommendations to improve overall digital presence.

Requirements

- 3+ years of experience in

Digital Marketing / SEO

.

- Strong hands-on knowledge of

SEO, AEO, and GEO

.

- Good understanding of technical SEO, content optimization, search intent, and keyword strategy

.

- Experience with

Google Analytics, Search Console, Ahrefs, Semrush, or similar tools

.

- Solid analytical, communication, and problem-solving skills.

- Knowledge of

AI-powered search and generative AI optimization is highly preferred.

📌 Digital Marketing Specialist (Chennai)
🏢 IVIEWSENSE PRIVATE
📍 Chennai