Location: Hyderabad (On-site)

Experience: 2–3 years

CTC: ₹4 LPA – ₹5 LPA

Type: Full-time (Hiring Immediately)

COMPANY DESCRIPTION

Group Welkin is a corporate and bulk-order solutions group with over 50 years of experience rooted in the Indian kitchenware and household products industry. Alongside our B2B corporate gifting vertical, the group operates consumer retail brands and produces content-led ventures including a podcast and a mentorship programme. We are building structured digital systems across all of these to drive consistent visibility, inbound interest, and lead generation.

This is a full-time, on-site Digital Marketing Executive role in Hyderabad, weighted toward technical execution.

We are looking for someone who can do the work, not just plan it. Our main website is hard-coded with a CMS. You will be reading page structure, writing schema, fixing redirects, and working directly with a developer to get changes shipped.

The role spans three areas. First, owning search visibility for Group Welkin end-to-end, including making us findable in AI-generated answers, not only in traditional search results. Second, running and growing our podcast channel on YouTube. Third, building the digital presence for a mentorship programme from scratch. Alongside all of that, you will set up and run paid campaigns on Meta, Google, and LinkedIn.

This is a broad role, and it moves between very different audiences in the same week. We are looking for someone who can handle multiple threads at once and who can keep them moving without waiting for help.

WORK LOCATION

Hyderabad

KEY RESPONSIBILITIES

Technical SEO (the core of this role)

- Run full technical audits of our websites: crawl errors, broken links, redirect chains, indexation issues, sitemap and robots configuration, and page speed
- Implement and maintain structured data markup, including Organisation, Product, FAQ, Article, and Video schema, and validate it
- Own on-page SEO across a hard-coded static site: title tags, meta descriptions, heading structure, internal linking, image optimisation, and canonical tags
- Set up and maintain 301 redirects, and clean up legacy URLs
- Work directly with our developer to get technical fixes implemented, and verify them afterwards
- Manage Google Search Console and Google Business Profile, and monitor indexation, coverage, and search performance

Content and search strategy

- Conduct keyword research for B2B corporate gifting queries, starting with Hyderabad-specific searches




- Write content briefs and optimise published content for search intent
- Build and maintain internal linking structure across the site and blog

AEO and GEO

- Structure content so it is surfaced and cited in AI-generated answers on Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini
- Track our visibility across these platforms and report on how it changes
- Maintain consistent entity information about the company across the web

YouTube and podcast channel

- Own YouTube SEO: titles, descriptions, tags, thumbnails, chapters, end screens, and playlists
- Publish and schedule episodes and Shorts on a consistent cadence
- Track watch time, retention, click-through rate, and subscriber growth, and act on what the data shows
- Work with our video team to identify clips worth cutting into Shorts

Paid campaigns

- Set up, launch, and optimise campaigns across Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
- Implement and maintain conversion tracking: Google Tag Manager, GA4 events, Meta Pixel, and the LinkedIn Insight Tag
- Build LinkedIn Lead Gen Forms and monitor lead quality with the sales team
- Manage daily budget pacing, audience testing, and creative rotation

Content operations and reporting

- Schedule and publish organic content across LinkedIn, Instagram, and YouTube using scheduling tools
- Use AI tools actively to draft, adapt, and optimise content, and edit output to match our brand voice
- Brief our design and video team on creative and content requirements
- Deliver a structured weekly report covering technical work completed, search performance, campaign results, channel growth, and key observations

QUALIFICATIONS

- 2 to 3 years of hands-on digital marketing experience with a clear technical SEO component
- Demonstrated experience doing technical SEO on a coded or static website, not only through a CMS plugin
- Hands-on experience implementing schema markup and validating it
- Working knowledge of Google Search Console, Google Analytics 4, and Google Tag Manager
- Practical experience with at least one SEO crawler or audit tool, such as Screaming Frog, Ahrefs,



or Semrush
- Hands-on campaign experience in Meta Ads Manager and Google Ads. LinkedIn Campaign Manager experience is an advantage
- Working knowledge of AEO and GEO, how AI platforms select and cite sources, and how content can be structured to appear in them
- YouTube SEO and channel management experience is a strong advantage
- Bachelor's degree in Marketing, Mass Communication, Engineering, or a related discipline preferred

SKILLS AND REQUIREMENTS

- Able to read HTML and understand how a page is constructed. You do not need to be a developer, but you should be able to explain a technical fix to one and check whether it was done correctly
- Actively uses AI tools as part of daily content and research workflow, with judgement about where they help and where they do not
- Comfortable with social media scheduling tools such as Buffer or Later
- Solid written English for B2B communication and content briefs
- Able to read campaign and analytics data and form a view from it, rather than only reporting numbers
- Organised enough to hold several brands and channels at once without dropping threads
- Self-driven, able to maintain content schedules and reporting without follow-up
- Comfortable working in a fast-paced, growth-stage environment
- WordPress and WooCommerce familiarity is an advantage
- Office presence is mandatory

COMPENSATION

CTC: ₹4 LPA – ₹5 LPA (based on experience and demonstrated technical skills).

Includes PF and other mandatory deductions. We will issue the offer letter and annexure after the office visit and discussion with management at the head office in Gandimaisamma.

LANGUAGES

English, Hindi. Telugu is an advantage.

WHY JOIN GROUP WELKIN?

- Work with a 50-year-old trusted brand actively building its digital presence from the ground up, with real ownership, not support work
- Genuine technical scope. You will be doing SEO properly on a coded site, not filling in fields in a plugin
- Rare breadth for this level: B2B search, AI search visibility, YouTube channel growth, and paid campaigns across three platforms
- Build a brand's digital presence from zero, which is an experience most people at this stage do not get
- Direct collaboration with leadership and a short path from decision to execution
- We work with AI tools seriously and expect you to get sharper at them here
- Product-based business with high repeat order potential and a well-defined B2B audience

📌 Digital Marketing ExecutiveB) (Hyderabad)
🏢 Group Welkin
📍 Hyderabad