Job Summary

We are looking for an experienced and results-driven Business Development Manager (BDM) to develop and grow business opportunities in the Automated Test Equipment (ATE) market. The role will focus on identifying new customers, developing strategic relationships, understanding customer testing requirements, and driving sales of ATE systems, test solutions, fixtures, software, and related engineering services.

The ideal candidate should have a strong understanding of electronics testing and EMS manufacturing environments, along with proven experience in B2B technical sales or business development.

Key Responsibilities

- Develop and execute business development strategies for ATE products and test solutions.
- Identify and develop new customers across, electronics manufacturing, automotive electronics, aerospace, Process, consumer electronics, and other relevant industries.
- Build relationships with engineering, R&D;, manufacturing, quality, procurement, and senior management teams.
- Understand customer test requirements and translate them into appropriate ATE solutions.
- Generate leads through market research, networking, industry events, customer visits, and channel development.
- Manage the complete sales cycle from lead generation and qualification through proposal, negotiation, and order closure.
- Prepare technical-commercial proposals, quotations, presentations, and business cases in collaboration with engineering and product teams.
- Coordinate with application engineers and technical teams for demonstrations, proof-of-concepts, evaluations, and customer trials.




- Develop strategic accounts and identify opportunities for repeat business, upgrades, expansion, and service contracts.
- Maintain an accurate sales pipeline and provide regular forecasts and management reports.
- Monitor competitors, market trends, customer requirements, pricing, and emerging test technologies.
- Participate in trade shows, technical conferences, seminars, and customer workshops.
- Work closely with internal engineering, operations, procurement, finance, and service teams to ensure successful project execution.
- Negotiate commercial terms and support contract/order closure while maintaining company profitability.
- Develop long-term partnerships with OEMs, system integrators, distributors, test houses, and technology partners where appropriate.

Required Qualifications

- Bachelor's degree in Electronics, Electrical Engineering, Instrumentation, Mechatronics, or a related technical field.
- Typically 5–10+ years of experience in technical sales, business development, key account management, or sales engineering.
- Experience with Automated Test Equipment, electronics test systems, functional testing, production testing, or measurement systems is highly desirable.




- Strong understanding of electronics manufacturing and testing processes.
- Experience dealing with technical decision-makers as well as procurement and commercial teams.
- Proven track record of achieving sales/business-development targets.

Preferred Technical Knowledge Knowledge of one or more of the following is advantageous:

- Automated Test Equipment (ATE)
- Functional Test Systems
- In-Circuit Test (ICT)
- Board-Level Testing
- Test Fixtures and Probes
- PXI/PXIe-based test systems
- NI/LabVIEW or other test software platforms
- Oscilloscopes, SMUs, DAQ, DMMs, signal generators, and other electronic instrumentation
- Test automation and data acquisition
- Production-line test and end-of-line (EOL) testing
- Automotive ECU testing
- Electronics manufacturing processes

Key Skills

- New customer acquisition
- Strategic account management
- Lead generation and pipeline development
- Negotiation and commercial skills
- Customer relationship management
- Technical presentation and communication
- Market and competitor analysis
- Proposal and quotation management
- Cross-functional coordination
- Strong analytical and problem-solving ability

Key Performance Indicators (KPIs)

- New customer acquisition
- Sales revenue and gross margin
- Qualified pipeline value
- Conversion rate
- Current business generated
- Key-account growth
- Customer retention and repeat business
- Sales forecast accuracy
- Number and value of ATE projects secured

Location

Bangalore

Employment Type

Full-time

Reporting To

CTO

📌 Business Development Manager - Automated Test Equipment (ATE) (Bengaluru)
🏢 Testamatic Systems Private
📍 Bengaluru