YouTube Channel ManagerLocation: Mumbai / Chennai (On-site)Role OverviewWe are looking for a high-ownership YouTube Channel Lead to build and scale our YouTube channel into a meaningful audience and acquisition engine.The role will own the channel end to end: strategy, audience growth, content direction, acquisition, performance and the operating engine behind it. The ideal candidate understands both the creative and growth sides of YouTube and can turn audience insights into content that people want to watch, share and return to.Prior experience building or scaling a YouTube channel, preferably to 100,000+ subscribers, is strongly preferred.Key ResponsibilitiesOwn Channel Strategy and GrowthDefine the audience, content pillars, formats, publishing cadence and growth roadmap for the channel.Own Audience AcquisitionBuild and execute strategies to acquire new viewers and convert them into subscribers across YouTube discovery, Shorts, search, recommendations, collaborations, social distribution and other relevant channels.Drive Content StrategyOwn the content pipeline across long-form and short-form. Identify high-potential topics, formats and recurring series using audience behaviour, category trends, competitor analysis and channel performance.Shape Content DevelopmentWork closely with researchers, writers and creators to sharpen ideas, narratives, hooks and talking points. Ensure every video has a clear audience proposition and strong reason to watch.Drive PackagingOwn the thinking behind titles, thumbnails and video positioning. Work with creative teams to improve click-through and audience engagement while maintaining quality and trust.Own Performance and AnalyticsTrack views, watch time, retention,



subscribers, click-through rates and other key metrics. Translate performance into transparent decisions on what to make, improve or stop.Build the Content EngineCreate the systems and operating rhythm required to consistently produce high-quality content at scale. Coordinate closely with researchers, writers, editors, designers and on-screen talent.Experiment and Scale What WorksContinuously test topics, formats, hooks, packaging and distribution. Identify winning patterns and turn them into repeatable growth levers.Build a Long-Term Channel BrandDevelop a distinctive point of view and strong audience relationship while balancing short-term performance with long-term credibility and brand building.Requirements5 to 8 years of experience in YouTube, digital content, media, audience growth or related rolesProven experience building or scaling YouTube channelsExperience with a 100,000+ subscriber channel is preferredStrong understanding of YouTube discovery, recommendations, retention and subscriber growthAbility to combine content judgement with data-led growth thinkingStrong understanding of both long-form and short-form contentStrong writing, communication and stakeholder management skillsHigh ownership and ability to work independently in a fast-moving environmentNice to HaveExperience in finance, fintech, business or educational contentExperience taking a channel from an early stage to meaningful scaleExperience with creator collaborations and cross-platform distributionStrong understanding of YouTube SEO and discoveryExperience building recurring shows or content franchisesAbility to contribute directly to research, scripting or content development

📌 Youtube Channel Manager (Maharashtra)
🏢 AssetPlus
📍 Maharashtra