Our client is a funded D2C wellness brand with ARR - 100 Cr. We are looking for a Manager / Senior Manager – Influencer Marketing & Creator Partnerships.

Key Responsibilities

- Own end-to-end influencer and creator marketing strategy across Instagram, YouTube, podcasts and other relevant platforms.
- Identify, evaluate and build relationships with creators, KOLs, experts and influencer agencies.
- Develop creator campaigns, briefs, storytelling, content formats and performance-led influencer programs.
- Build and scale creator partnerships focused on both brand credibility and measurable customer acquisition.
- Track creator performance using metrics such as CAC, ROAS, revenue, engagement, CTR and conversions.
- Work closely with Brand, Creative and Performance Marketing teams to identify and scale high-performing creator content through paid media.
- Negotiate commercials, deliverables, usage rights, exclusivity, whitelisting and long-term partnerships.




- Build long-term creator properties and partnerships that strengthen brand awareness, trust and credibility.

Requirements

- 3–6 years of experience in Influencer / Creator Marketing.
- Experience in D2C, consumer healthcare, nutrition, wellness, beauty, personal care or similar consumer categories.
- Proven experience managing influencer strategy, budgets, creator discovery and negotiations.
- Strong creator and agency network with experience across both large and micro creators.
- Strong understanding of influencer performance, ROI and campaign analytics.
- Experience working closely with Performance Marketing teams.
- Robust content judgment and ability to translate data into creator strategy.
- Experience with healthcare professionals, health KOLs, wellness experts, science-led creators or affiliate/performance influencer programs will be preferred.

📌 Influencer Marketing Manager (Secunderabad)
🏢 The LHR Group
📍 Secunderabad