We're hiring: Digital Growth Lead — Karma Ventures

This is a hands-on growth role focused on organic demand generation and digital business development. It is not paid advertising and not social media management.

Karma is building a portfolio of real-estate businesses across Gujarat — industrial and logistics, workspaces, commercial real estate and new development. The role will work

across Karma Ventures and its businesses, including KLIP and Karma Workspaces.

To apply, please send your CV and short answers to the four questions at the end of this post to [HIDDEN TEXT].

PLEASE INCLUDE:

Current compensation:

Expected compensation:

Notice period:

Location:

You'd research markets and work out which companies and decision-makers Karma should be talking to. You'd build the organic acquisition and digital outreach systems that reach them, working with our existing SEO, web and content partners. And you'd generate the qualified enquiries that ultimately feed into the business development process.

I'm looking for someone who can think commercially, decide what to target, and then build and run the system to reach them.

Where this role starts and stops

You take a prospect from market research, to target identification, to digital outreach and organic discovery, to a genuine enquiry. The moment somebody responds positively, business development takes over — qualification, calls, meetings, site visits, negotiation and closing. That's a separate role we'll be hiring; until it's in place, positive responses come to me.

So this isn't a sales job, and you won't be nurturing cold leads until they turn warm. Your job is to build a repeatable digital system that puts the right opportunities in front of the person who closes them.

What you'd own

- Market research and industry mapping — which sectors and which companies are worth going after.
- The ICP: who actually buys, how they buy, and what they search for.
- Target identification — the specific companies and the decision-makers inside them.




- SEO and SEO automation for Karma Ventures and KLIP, using AI wherever it does the job faster.
- Our SEO agency — making sure they're targeting the right audience and real commercial intent, not ranking for volume.
- Deciding what website content and landing pages need to exist, and watching how they perform.
- LinkedIn prospecting and cold outreach.
- Cold email outreach.
- Coordinating with our content team so what gets produced serves an actual business objective.
- CRM, lead tracking, analytics and reporting.
- Using AI and automation to make the whole system more efficient.

You'd start as an individual contributor who builds the function and directs our external partners, and potentially builds a team as Karma grows.

What I'm looking for

- 3–6 years is the band I have in mind. If you're further along and this still appeals, tell me why — I'd rather hear from you than not.
- Evidence you've decided what to target, not only executed someone else's plan.
- Working knowledge of SEO, search intent, Google Search Console and GA4 — enough to brief an agency properly and to know when they're underperforming.
- Comfortable with CRM, lead tracking and reporting, and honest about what the numbers say.
- You can write. Outreach, landing pages, briefs — most of this job is writing.
- Real, practical use of AI and automation, not prompting a chatbot for blog ideas.
- Self-driven, and comfortable telling me when you think I'm wrong.

You will have significant autonomy, with the prospect to work closely with the founder on

business priorities and digital strategy. The intention is to find someone who can grow with





Karma over the long term.

Qualifications

Formal qualifications matter less to us than what you've actually built, solved and owned.

On compensation:

The fixed component is ₹8–9 lakh a year, with a performance-linked component on top based on business generated through the digital system you build. I'm still working out exactly how that will be measured, and I'd want to agree the structure with whoever takes the role.

Location: Ahmedabad / Hybrid

The role is based around Ahmedabad. The first three months will involve more regular in-person

interaction with the founder and team. Once the role and working rhythm are established, we are

open to a hybrid arrangement — broadly around one week in Ahmedabad each month and the

balance remotely. Exceptional candidates based elsewhere can also be considered.

Karma Workspaces is part of the broader Karma Ventures group. The role sits across the group, which is why this listing shows Karma Workspaces as the employer.

Short answers to four questions:

1. Tell me about a market or audience you decided to target. How did you work out it was the right one, and what happened when you went after it
2. Show me something you've written that was meant to get a reply from a stranger — a cold email or a LinkedIn message. Paste the real text.
3. Tell me about one thing you've automated using AI. What did it take you before, and what does it take now
4. Tell us about a dashboard or reporting system you have built or managed. What information did it bring together, and how did you use it to make a decision or improve performance

I'm more interested in how you think and what you've built than in a list of responsibilities.

And if you know someone who would be a particularly good fit, I'd appreciate you tagging them

or passing this on.

Please send your CV + answers to [HIDDEN TEXT].

#DemandGeneration #DigitalGrowth #Ahmedabad #Gujarat #B2BMarketing

📌 Digital Growth Lead (Ahmedabad)
🏢 Karma Workspaces
📍 Ahmedabad