Job Title: Manager – Planning

Location: Worli, Mumbai (On-site)

Role Overview:

We are looking for a strategic and performance-driven Manager – Planning to lead media planning initiatives and drive effective campaign execution. This role involves delivering impactful performance campaigns and developing cutting-edge media strategies, optimizing performance, and managing client relationships.

Key Responsibilities:

● Develop and execute comprehensive media plans aligned with campaign objectives.

● Plan and strategize for D2C clients to achieve incremental revenue & ROAS

● Plan and strategize media across Google & Meta platforms

● Plan across multiple channels including display, social, video, search, and programmatic.

● Optimize campaigns to ensure budget efficiency and performance.

● Analyze campaign data (CTR, CPA, ROAS, conversions) to drive insights and improvements.

● Lead media mix optimization to maximize conversions, reach, engagement, and ROI.

● Collaborate with cross-functional teams to ensure seamless campaign execution.





● Build and manage relationships with media vendors and partners.

● Act as the first point of contact for client escalations.

● Drive innovation by exploring new media strategies and solutions.

● Conduct industry and competitor analysis to enhance campaign effectiveness.

● Lead team performance through mentoring, feedback, and hiring initiatives.

● Ensure adherence to timelines, processes, and delivery standards.

Preferred Skills:

● 2-3 years of experience in handling performance for D2C brands

● 4–6 years of experience in media planning or digital marketing.

● Strong expertise in media planning, buying, and audience segmentation.

● Certifications in Google and Meta platforms preferred.

● Experience with tools (DV360, Google Ads, Meta, etc.) and research platforms

(ComScore, GWI, SimilarWeb).

● Strong analytical, communication, and stakeholder management skills.

● Proven ability to lead teams and manage client relationships.

📌 Media Manager (Mumbai)
🏢 The Starter Labs
📍 Mumbai