Role Overview:

nWe are looking for a Content Strategist to lead content planning and execution across its international markets. This role sits at the intersection of strategy and execution — owning the content roadmap while also shaping creator briefs, performance creative, and e-commerce storytelling across different markets.

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nKey Responsibilities

nInternational Content Strategy

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- Develop and own the annual and quarterly content strategy for Fast&Up;’s international markets.
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- Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
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- Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.
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nSocial Media Content

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- Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.
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- Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.
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- Identify trends, formats, sounds, conversations and cultural moments relevant to each market.
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- Ensure content is optimized for engagement, reach and discovery.
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nCreator & Influencer Content

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- Work closely with the creator/influencer team to develop briefs and content directions.
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- Develop creative briefs for different creator cohorts and use cases.
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- Identify opportunities to convert creator content into paid media assets.
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nPerformance Content

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- Develop strategy for content specifically for Meta, TikTok and other paid platforms.
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- Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.
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- Analyse performance data and feed learnings back into content strategy.
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nE-commerce Content

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- Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms.
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- Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.
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- Ensure brand consistency across D2C and marketplace environments.
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nTeam & Agency Management

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- Manage internal content resources, copywriters, editors and external agencies/creators.
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- Build efficient content workflows and approval processes across international markets.
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- Brief creative teams and ensure timely delivery of assets.
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- Maintain high standards of quality and brand consistency.
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nMarket & Competitor Intelligence

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- Track competitors and emerging brands across international markets.
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- Monitor social and cultural trends in the Europe, GCC, South East Asia and other markets.
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nWork Exp:

n5–8 years of experience in content strategy, brand marketing, or social media, ideally with exposure to international/global markets.

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nSkills:

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- Solid understanding of social platforms (Instagram, TikTok, YouTube) — their formats, algorithms, and what drives engagement in each.
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- Proven experience briefing and directing creators/influencers, with an eye for what makes content authentic vs. branded.
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- Familiarity with performance marketing content — understands how creative testing (hooks, formats, CTAs) ties back to paid media results.
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- Cultural fluency or working experience across different international markets.
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- Excellent written and verbal communication skills; ability to write and evaluate briefs with clarity.
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- Experience managing external agencies, freelancers, or a small internal content team.
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- Comfortable working with data — can read performance dashboards and translate numbers into content decisions.
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📌 Manager - Content Strategy (Gurugram)
🏢 Fastu0026Up India
📍 Gurugram