Hiring — CRM & Growth Lead

We are looking for someone who can own customer communication, CRM, lifecycle journeys, campaign ideation, and relationship building across WhatsApp, SMS, Email, and automation channels. This is not a conventional CRM role. We want someone who can think, ideate, execute, coordinate across teams, and help shape how customers experience and connect with the brand.

Responsibilities
Manage CRM and customer communication journeys across WhatsApp, SMS, Email, and automation channels
Build customer relationship journeys including welcome, post purchase, engagement, win back, and loyalty flows
Ideate campaigns, launch concepts, engagement hooks, and customer experience improvements
Coordinate with design, operations, customer support, tech, and founders for smooth execution
Manage Zoho workflows and customer databases
Improve customer engagement, repeat purchase behavior,



and overall brand experience • Run A/B tests for messaging, offers, communication, and journeys
Analyze campaign performance and share actionable insights Preferred Experience • Experience in D2C or ecommerce brands
Background in CRM, lifecycle marketing, customer relationship management, or growth • Experience with Zoho, Shopify, WhatsApp tools, Email and SMS platforms
Solid execution and coordination skills
Creative thinker with high ownership mindset Ideal Candidate
Thinks beyond execution and brings ideas proactively
Understands customer psychology and brand experience
Comfortable working directly with founders
Can coordinate across departments and get things done quick
Startup minded and highly ownership drivenLocation
Gurgaon / Hybrid

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