Job DescriptionRole Overview

NRepro is seeking a hands-on Software D2C Tech Lead who will help to shape up the D2C brand of Repro named Bookscape. The candidate should have a good experience in building the D2C product. The candidate will own and scale our direct-to-consumer digital ecosystem.

This role will be responsible for building, optimizing, and maintaining high-performing eCommerce platforms, ensuring seamless customer journeys, and driving innovation across digital touchpoints. The candidate will spend approximately 60% of time in active coding and system design and 40% in technical leadership and team management. This role requires deep engineering capabilities combined with the ability to mentor teams and drive scalable, production-grade architecture.

You will work closely with business, product, marketing, and operations teams to deliver scalable, data-driven, and customer centric technology solutions.

NKey Responsibilities

nPlatform Ownership & Development

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- Lead the architecture, development, and optimization of D2C platforms custom stack
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- Ensure high performance, scalability, and security of the eCommerce ecosystem
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- Manage integrations with payment gateways, logistics, CRM, ERP, and marketing tools.
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nCustomer Experience & Conversion

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- Optimize website/app performance, UX, and conversion funnels
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- Implement personalization, recommendation engines,



and A/B testing frameworks
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- Ensure mobile-first andomnichannel experiences.
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nTech Strategy & Innovation

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- Define and execute the D2C technology roadmap aligned with business goals
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- Evaluate and implement current tools, frameworks, and technologies
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- Drive automation acrossoperations (order management, inventory sync, etc.)
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nData & Analytics

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- Leverage analytics tools (GA4, Mixpanel, etc.) for insights and decision-making
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- Build dashboards for business KPIs like CAC, LTV, conversion rates
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- Enable data-driven experimentation and growth
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nTeam Leadership

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- Lead and mentor ateam of developers, QA, and tech specialists
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- Collaborate cross-functionally with product, marketing, and operations teams
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- Manage external vendors, agencies, and tech partners
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nRequired Skills & Qualifications

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- Strong experiencewith D2C/eCommerce platforms (Shopify preferred)
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- Proficiency in frontend(React, HTML, CSS, JS) and backend technologies
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- Experience with APIs, microservices, and third-party integrations
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- Knowledge of payment systems, checkout optimization, and security standards
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- Familiarity with cloud platforms (AWS, GCP, or Azure)
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- Strong understanding ofSEO, performance optimization, and web vitals.
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📌 c Tech Lead (Faridabad)
🏢 Repro India
📍 Faridabad