WE'RE HIRING: D2C BRAND CONTENT LEAD — META AD SCRIPTS & COPYWRITING /n Location: Panchkula | On-site /n Experience: 2–5 Years | Full-time /n Joining: Immediate (Negotiable) /n CRITERIA: D2C / E-commerce experience is mandatory. We're specifically looking for someone who has hands-on experience writing Meta ad scripts, performance creatives and conversion-focused copy for D2C brands. /n ABOUT SOCIALCHAAT /n We're a house of artists building a house of brands we're proud of. /n At SocialChaat, we bring art, brands and business together — creating content that looks beautiful, feels native and actually sells. /n When agencies settled for 2X ROAS, we aimed for 4X. /n Now, we're looking for a Content Lead who knows that great copy isn't just about sounding good — it's about making people stop, watch, believe and buy. /n THIS IS NOT A GENERIC CONTENT WRITING ROLE /n You'll be writing for Meta ads, not just social media calendars. /n You'll work on hooks, scripts, ad copies, UGC scripts, skits and performance creatives for our D2C brands — with a strong focus on what makes people convert. /n From product USP → consumer problem → hook → script → creative execution → performance, you'll be involved in the entire content journey. /n WHAT YOU'LL DO /n /n

- Write high-performing Meta ad scripts and copies for D2C brands

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- Create scroll-stopping hooks that grab attention in the first few seconds

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- Write UGC, skit-based, explanatory & product-led ad scripts

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- Identify product USPs, benefits and consumer pain points and turn them into compelling copy

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- Develop multiple creative angles for the same product

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- Write copy for different stages of the customer journey

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- Work closely with Video Editors, DOPs, Designers, Brand Strategists & Performance Marketers

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- Study CTR, conversions, ROAS and creative performance to improve your copy

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- Take scripts from idea → shoot → final ad

/n /n WHO WE'RE LOOKING FOR /n 2–5 years of experience in D2C / E-commerce content & copywriting /n Solid experience writing Meta/Facebook & Instagram ad scripts /n Excellent copywriting, storytelling & hook-writing skills /n Experience with UGC, skit-based and performance ad content /n Strong understanding of D2C consumers, products & buying psychology /n Ability to turn product USPs into content that sells /n Someone who understands that a good script isn't just creative — it has to convert /n No B2B-only profiles /n No generic content writers /n No YouTube-only scriptwriters /n No candidates without D2C / E-commerce experience /n Apply: [email protected] /n +91 (phone hidden)

📌 C Brand Content Lead (Panchkula)
🏢 SocialChaat
📍 Panchkula