Job DescriptionAbout the Role -
NWe are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google.
NOur primary objective is straightforward:
NGenerate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions.
NThis is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI.
NResponsibilities -
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- Audit our existing Google Ads account and identify what is and isn't working N
- Analyse campaigns, keywords, search terms, bidding, budgets and conversion data N
- Restructure campaigns and ad groups where required N
- Identify high-intent keywords that can generate qualified B2B leads N
- Build and continuously improve negative keyword lists N
- Write and test high-converting search ads N
- Optimise bidding, budgets and geographic targeting N
- Improve Quality Score and overall campaign efficiency N




- Review search terms regularly and eliminate irrelevant spend N
- Improve cost per qualified lead, not just cost per click N
- Ensure conversion tracking through GA4 / Google Tag Manager is configured correctly N

nSEO & Organic Search
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- Audit our website's current SEO performance N
- Conduct commercial and high-intent keyword research N
- Identify opportunities to rank for searches related to corporate gifting N
- Recommend and implementon-page SEO improvements N
- Improve landing pages based on search intent N
- Develop an SEO content and keyword strategy N
- Work on technical SEO issues where required N
- Track rankings, organicenquiries and lead growth N

nConversion Optimisation
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- Analyse landing pages and identify why visitors may not be converting N
- Recommend improvements to messaging, calls-to-action, forms and page structure N
- Connect Google Ads, SEOand landing-page strategy around the sam

📌 Hiring: Freelance Google Ads (Indore)
🏢 Utsah Gifting
📍 Indore