Job Description
Senior Digital Marketing Executive – Ads & Lead Generation
nExperience: 2–4 Years | Job Type: Full-Time | Location: Surat, Gujarat – Onsite
nAbout the Role :
nWe are looking for a Senior Digital Marketing Executive who is experienced in running paid advertising
ncampaigns and generating high-quality leads for a software/IT business. The ideal candidate should have
nstrong hands-on experience with performance marketing and be comfortable managing campaigns with clearlead-generation and ROI targets.
nKey Responsibilities :
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- Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation.n
- Develop strategies to generate high-quality B2B leads for our software products and services.n
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.n
- Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI.n
- Create and test different ad copies, creatives, landing pages, and audience segments.n
- Manage and optimize monthly advertising budgets effectively.n




- Track leads and campaign performance through Google Analytics, Google Tag Manager, and conversion tracking.n
- Analyze campaign data and prepare regular performance reports.n
- Work closely with the Sales Team to improve lead quality and conversion.n
- Identify new paid marketing opportunities and continuously improve lead-generation strategies.n
- Stay updated with the latest trends, tools, and changes in digital advertising platforms.n

nRequirements :
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- 2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising.n
- Strong experience with Google Ads and Meta Ads.n
- Proven experience in lead generation, preferably for B2B, SaaS, IT, or software companies.n
- Good understanding of campaign analytics and performance metrics.n
- Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools.n
- Robust analytical and problem-solvi

📌 Digital Marketing Specialist (Devsaki)
🏢 WebLedger
📍 Devsaki