Company Description Sarrthi IAS is a dedicated UPSC CSE preparation platform built on three core pillars: credible faculty, quality content, and affordable courses. The organization focuses on providing aspirants with structured guidance, comprehensive study material, and strategic support for both Prelims and Mains. Experienced mentors offer personalized insights to help learners plan effectively and stay exam-ready.

Cost-effective programs make high-quality civil services coaching accessible to a wide range of aspirants. Team members collaborate to continuously improve the platform and contribute to the success of future civil servants.

Role Description The Social Media Manager will manage SarrthiIAS’s presence across major social media platforms, including planning and executing daily posts aligned with the brand’s UPSC preparation focus.

Responsibilities include creating engaging content, optimizing posts for reach and engagement, responding to audience queries, and maintaining consistent communication with aspirants. The role involves developing and implementing social media strategies, tracking performance metrics, running campaigns, and collaborating with faculty and content teams to promote courses, events,



and study resources. This is a full time, in office role based in Dadri, requiring regular coordination with the marketing and academic teams to ensure cohesive messaging and timely updates.

Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and improve platform performance.
Candidates should possess robust Communication and Writing skills for clear, engaging, and accurate messaging tailored to UPSC aspirants.
Candidates should possess skills in Content Strategy to design effective social media calendars, campaigns, and audience engagement plans.
Relevant experience in managing social media for educational or test-prep brands is beneficial.
Familiarity with UPSC CSE exam patterns, aspirant needs, and current affairs is an advantage.
Ability to analyze social media metrics, use basic design tools (e.g., Canva), and collaborate with cross-functional teams is preferred.
Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.

📌 Social Media Manager Dadri
🏢 SarrthiIAS
📍 Dadri