Role Overview The Marketing Manager – Offline
Marketing will be responsible for driving brand visibility,
community engagement, and sales growth through events, experiential
marketing, dealer activations, partnerships, and trade marketing
initiatives. The role will focus entirely on offline channels and
building robust relationships within the motorcycle community. Key
Responsibilities 1. Events and Experiential Marketing · Plan and
execute participation in motorcycle events, rallies, track days,
exhibitions, and lifestyle expos such as India Bike Week and Rider
Mania. · Organize brand launches, demo rides, product showcases,
and rider engagement programs. · Develop experiential campaigns
that drive brand awareness and sales. · Manage event logistics,
vendors, budgets, and post-event analysis. 2. Community Engagement
s Rider Programs · Build relationships with riding communities,
clubs, and associations across India. · Conceptualize and execute
community rides, workshops, and customer engagement initiatives. ·
Develop programs that strengthen brand loyalty and increase




customer retention. 3. Dealer's Trade Marketing · Develop dealer
marketing programs to improve product visibility and sell-through.
· Create and manage POS materials, branding assets, merchandising
guidelines, and trade collateral. · Support dealers with local
activations and in-store marketing initiatives. · Conduct product
training sessions and dealer engagement programs. 4. Brand
Partnerships s Co-Marketing · Identify and execute co-marketing
opportunities with partner brands. · Manage Marketing Development
Fund (MDF) programs and ensure effective utilization of partner
budgets. · Coordinate joint promotions, launches, and experiential
campaigns with international brand partners. 5. Experience Centre
Marketing · Increase footfall at the Bangalore Experience Centre
through events and activation programs. · Plan seasonal campaigns,
product launches, and customer engagement activities. · Create
memora

📌 Marketing Manager (Nagpur)
🏢 Sperton Global AS
📍 Nagpur