Job Description
Lead - Sales & Marketing | NICMAR Online
/n
Location: Mumbai
/n
Work Mode: Work from Office
/n
Experience: 8-10+ Years
/n
Employment Type: Full-time
/n
About NICMAR Online
/n
NICMAR is a premier institution focused on education and professional development in the built environment, infrastructure, project management, real estate, construction, and allied sectors.
/n
NICMAR Online brings the institution's academic and professional expertise to working professionals and learners through versatile, industry-relevant online programmes. More details on nicmaronline.com
/n
Role Overview
/n
We are looking for an experienced and commercially driven Lead - Sales & Marketing to lead the growth of NICMAR Online.
/n
The role will have end-to-end ownership of the Sales and Marketing function, with responsibility for building a strong acquisition engine, driving qualified leads and applications, improving conversion, scaling enrolments, and delivering revenue targets.
/n
The ideal candidate should have a strong understanding of the EdTech / Higher Education / Online Education ecosystem, with demonstrated experience in managing both Performance Marketing and Inside Sales functions.
/n
This is a leadership role requiring a combination of strategic thinking, strong execution, data orientation and revenue ownership.
/n
Key Responsibilities
/n
1. Business & Revenue Growth
/n
/n
- Own the overall enrolment, revenue and growth targets for NICMAR Online.
/n
- Develop and execute the annual and quarterly Sales & Marketing growth strategy.
/n
- Identify new opportunities for programme growth, new markets, segments and learner cohorts.
/n
- Build scalable acquisition and conversion models to consistently achieve enrolment targets.
/n
- Track business performance through key metrics including Leads, MQLs, Applications, Enrolments, CAC, CPL, Conversion Rate and Revenue.
/n
/n
2. Sales Leadership
/n
/n
- Lead and manage the Inside Sales / Admis
📌 Lead -Sales & Marketing (Chamba)
🏢 NICMAR
📍 Chamba