About the Role

We're looking for a Art Director who is equal parts designer, copywriter, and conceptual

thinker - someone who can take a performance marketing brief and turn it into

scroll-stopping creative for Meta, Google, and other platforms. This is not a "just execute the

brief" role. We need someone who can originate ideas - the copy line and the visual - and

then have the craft to bring it to life themselves.

You'll be working on high-volume, fast-turnaround performance creative, so you need to be

as comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration

or building out a storyboard for a video shoot.

What You'll Do

● Conceptualize and design performance-first creatives (statics, carousels, videos) for

Meta, Google, and other digital platforms, owning the idea from brief to final file.

● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you

should be as robust with words as you are with a design tool.

● Design and art-direct in a distinct, hand-illustrated visual style (think Blinkit, Swiggy,





Zepto-style creative language) alongside more polished, conventional design work.

● Build storyboards and key visuals/graphics for video and motion projects, working

closely with video editors and production teams.

● Rapidly test and iterate on creative concepts based on performance data, staying

close to what's actually working on-platform.

● Use AI design/creative tools (e.g. Midjourney, Firefly, generative fill workflows, etc.) to

speed up ideation and production without compromising on craft.

● Maintain a high design bar across all output - typography, layout, color, and

illustration - while working within the speed constraints of performance marketing.

● Collaborate with performance marketing, brand, and content teams to align creative

output with campaign goals and platform best practices.

● Mentor junior designers and provide creative direction/feedback on their work, where

appli

📌 Art Director (Mumbai)
🏢 Truemeds
📍 Mumbai