Brand Identity / Graphic Designer

Brand: Pogoloom

Industry: Premium Kidswear

Employment Type: Full-Time

Experience: 2–5 Years

Compensation: Up to 8 LPA

Location: Gurgaon

About Pogoloom

Pogoloom is a premium kidswear brand built around thoughtful design, elevated aesthetics, playful storytelling, and a strong attention to detail.

We are looking for a Brand Identity / Graphic Designer who can help translate the Pogoloom world into a distinctive and consistent visual language across every touchpoint — from campaigns and social media to packaging, retail, digital, and print.

This role is ideal for a designer who understands that premium branding is about more than beautiful graphics. It is about creating a recognizable visual universe that feels aspirational, playful, contemporary, and relevant to both children and contemporary parents.

The Role

As our Brand Identity / Graphic Designer, you will work closely with the creative and marketing teams to build and evolve Pogoloom's visual identity.





You will be responsible for developing creative concepts and design systems that balance premium fashion aesthetics with the imagination, joy, and playfulness of childhood.

Key ResponsibilitiesBrand Identity & Visual Language
- Develop and evolve Pogoloom's visual identity across all brand touchpoints.
- Create and maintain brand guidelines covering typography, color, imagery, graphic elements, layouts, and overall visual direction.
- Develop creative concepts that reflect Pogoloom's premium yet playful personality.
- Build visual systems that create consistency while allowing room for experimentation.
- Ensure every customer-facing communication feels distinctly Pogoloom.

Fashion & Campaign Design
- Develop creative directions for seasonal collections, product launches, campaigns, and brand moments.
- Create campaign identities, mood boards, key visuals, layouts, and supporting graphic assets.
- Collaborate with photographers, stylists, illustrators, videographers, and ex

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