Job Description:
Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.
Understand client briefs and translate them into effective media strategies and plans.
Conduct audience, market, and competitive analysis to identify relevant media prospects.
Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant
campaign metrics.
Evaluate media vehicles and recommend the most effective platforms based on target
audience and campaign objectives.
Work closely with buying teams to ensure effective negotiation, implementation, and
monitoring of media plans.
Monitor campaign performance and provide regular analysis and optimization
recommendations.
Prepare media plans, post-campaign reports, presentations, and performance
summaries.
Work with research and media measurement tools to analyse audience behaviour and
media consumption.
Track industry trends, media developments, and changes in consumer behaviour.
Coordinate with internal teams, clients, media partners, and vendors to ensure smooth
campaign execution.
Manage multiple campaigns and deadlines while maintaining accuracy in planning and
reporting.

📌 Senior Media Planner Mumbai
🏢 Acme Services Private
📍 Mumbai