Role Overview

Happy Nature is looking for an experienced Sales Team Lead to lead a team of approximately 10 contact-centre sales executives and drive customer acquisition through product trials, subscriptions, recharges and repeat sales.

The role will be responsible for team leadership, sales target achievement, lead management, calling-platform operations, performance tracking, coaching and sales strategy. The ideal candidate will be a hands-on sales leader capable of building a high-performance team and creating strong operational discipline to scale the business. Ideal Candidate must have at least 3-5 Years Experience in a Call Centre.

Key ResponsibilitiesTeam Leadership & Performance Management

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Lead, motivate and manage a team of ~10-20 sales executives.

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Set and drive daily, weekly and monthly sales targets at team and individual levels.

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Conduct daily huddles, performance reviews and regular one-on-one coaching.

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Closely monitor productivity, conversion, follow-ups and revenue performance.

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Identify performance gaps and implement coaching, training and corrective actions.

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Build a target-oriented culture focused on ownership, discipline and results.

Sales & Customer Acquisition

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Drive sales through product trials, subscriptions, recharge plans and repeat purchases.

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Develop effective calling strategies to improve lead-to-trial and trial-to-subscription conversion.

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Ensure systematic follow-up of all prospects and minimise lead leakage.

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Coach the team on sales pitches, objection handling, upselling and closing techniques.

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Analyse customer behaviour and objections to continuously improve sales conversion.

Lead & Calling Platform Management

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Own the end-to-end lead management process for the contact centre.

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Allocate leads to sales executives based on campaign, priority, availability and performance.

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Monitor lead ageing, follow-up discipline and disposition accuracy.

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Manage day-to-day operations of the CRM / dialer / calling platform.

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Track calls,



connected calls, talk time, follow-ups, dispositions and conversions.

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Ensure accurate customer data and proper system usage by the team.

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Coordinate with technology/operations teams to resolve platform issues and improve workflows.

Sales Strategy & Business Growth

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Develop and implement contact-centre sales strategies aligned with revenue and customer acquisition goals.

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Identify opportunities to improve conversion, agent productivity and customer value.

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Recommend new campaigns, offers, scripts, incentives and customer journeys.

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Analyse performance by product, campaign, lead source and customer segment.

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Work closely with Marketing, Operations and Customer Service teams to improve the overall sales funnel.

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Support the business in building a scalable, process-driven sales operation.

MIS, Quality & Control

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Track and report key sales and productivity metrics through daily/weekly/monthly MIS.

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Monitor key indicators such as:

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Leads assigned vs. contacted

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Contact and conversion rates

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Trials generated

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Trial-to-subscription conversion

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Revenue and sales per agent

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Calls, talk time and productive conversations

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Follow-up adherence and lead ageing

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Cancellation/drop-off rates

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Conduct regular call-quality checks and ensure adherence to approved sales processes.

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Maintain strong control over customer experience, data accuracy and sales compliance.

Key Performance Indicators

The role will be measured on:

Sales & Revenue: Target achievement, revenue generated, revenue per agent

Customer Acquisition: Trials, new subscriptions/recharges,



conversion rates

Team Productivity: Calls, connect rate, talk time, follow-up adherence, agent productivity

Operational Excellence: Lead allocation, lead ageing, CRM/dialer discipline, MIS accuracy

Quality: Call quality, customer complaints, cancellation/drop-off and process adherence

Candidate Profile

The ideal candidate should have:

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Strong leadership, communication and people-management skills.

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Proven experience in inside sales, telesales or contact-centre sales.

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Strong understanding of sales funnels, lead conversion and customer acquisition.

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Ability to manage teams against aggressive targets and performance metrics.

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Strong analytical and problem-solving skills with a data-driven approach.

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Hands-on experience with CRM, dialers, calling platforms and sales dashboards.

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Strong coaching, objection-handling and sales-conversion abilities.

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High ownership, execution discipline and commercial orientation.

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Ability to work effectively in a quick-paced, target-driven environment.

Education & Experience

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Graduate in any discipline from a recognised institution.

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MBA / PGDM in Sales, Marketing or Business Management is an advantage.

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5+ years of overall experience in Sales / Inside Sales / Telesales / Contact Centre operations.

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Preferably 2+ years in a Team Lead / Supervisory role, managing 8–15 sales executives.

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Experience in Dairy, FMCG, D2C, E-commerce, Subscription, Retail or Consumer Internet is preferred.

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Prior experience managing CRM, dialer or contact-centre technology is highly desirable.

Role Success Profile

The successful candidate will be more than a team supervisor—a hands-on sales leader who can lead people, control the sales funnel, manage the calling operation, improve conversion and consistently deliver customer and revenue growth.

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Interested Candidates, please share your resume on:

- [[email protected]]

📌 Sales Manager (Mumbai)
🏢 Happy Nature
📍 Mumbai