Role Summary

The Flat Steel Sales Manager will be responsible for driving sales of flat steel products (HR coils/sheets, CR coils/sheets, GP/GC, plates) to industrial, manufacturing, and distributor customers. The role owns the full sales cycle — from lead generation and pricing negotiation to order execution and relationship management — and is expected to contribute directly to volume and margin targets.

Key Responsibilities

- Drive sales of flat steel products (HR/CR coils & sheets, GP/GC, plates) to achieve monthly, quarterly, and annual volume and revenue targets.
- Identify, develop, and onboard new customers across manufacturing, fabrication, auto-ancillary, white goods, and distributor segments.
- Manage and grow relationships with existing key accounts, ensuring high levels of customer satisfaction and repeat business.
- Track domestic and international flat steel price trends, demand-supply dynamics, and competitor activity to inform pricing and sales strategy.
- Negotiate pricing, payment terms, and contracts in line with company margin and credit policies.
- Coordinate with logistics, quality, and finance teams to ensure timely order execution, delivery, and payment collection.
- Prepare and present periodic sales forecasts, market intelligence reports, and performance reviews to management.
- Represent the company at industry events, trade fairs,



and client meetings to build the ANR International brand in the flat steel market.
- Monitor outstanding receivables and ensure adherence to credit control norms.
- Mentor and coordinate with junior sales/support staff as the flat steel business scales up.

Required Skills & Qualifications

- Bachelor's degree in Engineering, Business Administration, or a related field; MBA preferred but not mandatory.
- Minimum 6+ years of proven sales experience in flat steel / flat steel products, with a strong existing customer network in the segment.
- Sound understanding of flat steel product specifications, grades, and applications across end-user industries.
- Strong negotiation, commercial acumen, and relationship-management skills.
- Demonstrated track record of meeting or exceeding sales targets.
- Proficiency in MS Office (Excel, PowerPoint) and familiarity with ERP/CRM systems.
- Willingness to travel extensively for client visits, site meetings, and industry events.
- Excellent verbal and written communication skills in English and Hindi; knowledge of regional languages is an advantage.

Preferred Attributes

- Existing relationships with steel mills, stockists, and large industrial consumers of flat steel.
- Experience working with both domestic and export/import trade in steel products.

Pay: ₹80,000.00 - ₹200,000.00 per month

Perks:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Senior Sales Manager (Flat Steel) (India)
🏢 ANR INTERNATIONAL PRIVATE
📍 India