Job Description: Neighborhood Marketing Associate

Job Summary

The Neighborhood Marketing Associate is responsible for increasing the hospital's visibility and patient footfall by building strong relationships within the local community. The role involves conducting outreach activities, developing referral networks, organizing health awareness programs, and promoting the hospital's services among residents, local businesses, clinics, educational institutions, and community organizations.

Key Responsibilities

- Develop and execute neighborhood marketing plans to increase brand awareness and patient acquisition.
- Conduct regular field visits to residential communities, apartments, gated communities, and local markets.
- Build and maintain relationships with local physicians, clinics, pharmacies, diagnostic centers, corporates, schools, colleges, NGOs, and community associations.
- Organize health camps, wellness programs, awareness sessions, and screening initiatives in the community.
- Promote the hospital's specialties, consultants, health packages, and preventive healthcare services.
- Generate referrals and track conversion of leads into patient visits.
- Coordinate with internal departments to ensure smooth execution of outreach activities.
- Maintain a database of referral partners, community contacts, and marketing activities.
- Collect market intelligence, competitor information, and patient feedback to support marketing strategies.
- Distribute promotional materials and ensure appropriate branding during events.
- Prepare daily, weekly,



and monthly activity and performance reports.
- Ensure compliance with hospital policies, ethical marketing practices, and applicable healthcare regulations.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
- MBA in Marketing (preferred).
- 1–3 years of experience in field marketing, healthcare marketing, pharmaceutical marketing, or business development.
- Fresh graduates with strong communication skills may also be considered.

Skills Required

- Excellent communication in Kannada and English and interpersonal skills.
- Strong networking and relationship-building abilities.
- Sales and negotiation skills.
- Knowledge of healthcare services and patient engagement.
- Event planning and coordination skills.
- Ability to work independently and achieve targets.

Key Performance Indicators (KPIs)

- Number of community visits completed.
- Referral partnerships established and maintained.
- Health camps and awareness programs conducted.
- Patient leads generated and conversion rate.
- Growth in outpatient and inpatient referrals.
- Community engagement and brand visibility.
- Achievement of monthly marketing targets.
- Timely submission of activity reports.

Working Conditions

- Primarily field-based with regular visits to assigned neighborhoods.
- Occasional weekend or evening work for community events and health camps.
- Travel within the designated marketing territory.

Pay: ₹23,000.00 - ₹26,000.00 per month

Advantages:

- Provident Fund

Work Location: In person

📌 Neighborhood Marketing (Bengaluru)
🏢 cytecare hospital
📍 Bengaluru