- Plan and execute digital marketing strategies to increase sales, leads, and brand awareness.
- Manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Handle campaign strategy, audience targeting, retargeting, budget allocation, and scaling.
- Monitor ROAS, CPA, CPC, CTR, CPM, conversion rate, and other key performance metrics.
- Develop strategies for e-commerce and D2C sales growth.
- Coordinate with graphic designers and content teams for high-converting ad creatives.
- Conduct competitor research, market analysis, and customer/audience research.
- Plan offers, promotions, landing pages, funnels, and remarketing campaigns.
- Manage SEO strategy, keyword research, website traffic growth, and organic visibility.




- Work with website/e-commerce teams to improve conversion rates and customer experience.
- Set up and monitor tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API.
- Perform A/B testing of creatives, audiences, landing pages, and campaign strategies.
- Prepare weekly/monthly reports covering advertising spend, revenue, ROAS, CAC, and overall performance.
- Identify recent digital channels and growth opportunities.
- Lead and guide junior digital marketers and coordinate with agencies/vendors when required.

📌 Digital Marketing Executive (New Delhi)
🏢 Armoris Pharma Private
📍 New Delhi