Company Description Uptownie is an online fashion label specializing in apparel designed for young women seeking an effortlessly chic wardrobe. With a classy yet accessible collection, Uptownie is committed to empowering customers to express confidence and individuality through fashion.

Role Description The Influencer Marketing Specialist will be responsible for planning, executing, and optimizing influencer campaigns that align with Uptownie’s brand and growth goals. This full-time, on-site role in Kolkata involves identifying suitable influencers, managing outreach, negotiating collaborations, and maintaining long-term relationships across social media platforms. The specialist will coordinate campaign briefs, track content deliverables, and ensure brand guidelines are followed, while collaborating closely with marketing, creative, and merchandising teams.

Daily tasks include monitoring campaign performance, analyzing metrics, preparing reports, and recommending strategies to improve reach, engagement, and conversions. The role also involves staying updated on influencer trends, emerging platforms, and competitor activity to shape Uptownie’s influencer marketing roadmap.

Qualifications

- Experience in influencer marketing, including creator discovery, outreach,



and relationship management across platforms like Instagram, YouTube, and emerging social channels.
- Strong digital marketing and social media skills, with a solid understanding of content trends, audience engagement, and brand positioning in the fashion and lifestyle space.
- Ability to analyze campaign performance using influencer and social media analytics tools, interpret data, and translate insights into actionable improvements.
- Excellent written and verbal communication skills for crafting outreach messages, campaign briefs, and clear expectations for influencers and internal stakeholders.
- Proven organizational and project management skills, including handling multiple campaigns, deadlines, and budgets while maintaining attention to detail.
- Understanding of fashion and e-commerce, with a strong interest in women’s fashion and the ability to align collaborations with brand aesthetics and customer preferences.
- Bachelor’s degree in Marketing, Communications, Fashion Management, or a related field, or equivalent practical experience in influencer or social media marketing.
- Comfort working in an in office, cross-functional environment in Kolkata, with a proactive, collaborative approach and willingness to experiment and learn.

📌 Influencer Marketing Specialist (Kolkata)
🏢 Uptownie
📍 Kolkata