Job DescriptionLead Generation Specialist

NExperience: Minimum 1 year

NLocation: Mumbai

NIndustry: Real Estate Marketing & Digital Advertising

NWe are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a strong ROI.

NKey Responsibilities

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- Plan, execute and optimise lead generation campaigns across Meta Ads and Google Ads.
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- Develop campaign strategies based on project, audience, location and budget requirements.
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- Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies.
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- Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI.
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- Identify opportunities to reduce cost per qualified lead while improving lead quality.
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- Work closely with the creative and content teams to develop high-performing ad creatives and copy.
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- Analyse campaign data and provide actionable insights and performance reports.
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- Conduct A/B testing of audiences, creatives, messaging and landing pages.
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- Track leads through thefunnel and optimise campaigns based on lead quality and conversions.
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- Stay updated with the latest developments, tools and best practices across Meta and Google Ads.
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nCandidate Requirements

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- Minimum 1 year ofhands-on experience in Meta Ads and Google Ads.
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- Demonstrable experiencein generating leads through paid advertising.
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- Strong understanding ofperformance marketing, targeting, retargeting and campaign optimisation.
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- Data-driven mindset with strong analytical and problem-solving skills.
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- Ability to manage multiple campaigns and budgets simultaneously.
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- Real estate lead-generation experience will be a solid advantage.
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nMost importantly, we are looking for someone who can demonstrate that they have generated leads and delivered measurable ROI through paid advertising.

📌 Performance Marketing & Lead Generation Specialist (Alibag)
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📍 Alibag