Job DescriptionPopbrain is an AI-enabled AdTech platform dedicated to optimizing performance-based advertising campaigns. By combining innovative artificial intelligence with actionable insights, Popbrain helps brands, advertisers, and creators achieve smarter, measurable advertising outcomes.

NWe are building a modern AdTech brand and are looking for a creative individual who can transform ideas, industry insights, trends, and company stories into engaging social media content.

NRole Description

nPopbrain is seeking a Social Media Content Creator to join our growing marketing team.

NThis role is ideal for someone who understands how to create content that makes people stop scrolling, watch, engage, comment, and share.

NYou will be responsible for creating high-quality content across Popbrain's social media channels, including LinkedIn, Instagram, YouTube, and other relevant platforms.

NThe role goes beyond simply posting content. You will be expected to understand trends, develop creative concepts, write scripts, shoot and edit videos, create engaging posts, and continuously experiment with content formats to increase Popbrain's reach and brand visibility.

NYou will work closely with the founders, marketing team, sales team, and other internal stakeholders to turn company developments, AdTech insights, campaigns, industry trends, and opinions into compelling social content.

NWho We Are Looking For

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- 1–4+ years of experience in social media, content creation, digital marketing, or a similar creative role
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- Strong understanding ofInstagram, LinkedIn, YouTube Shorts, Reels, and short-form content
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- Ability to identify trending topics and convert them into relevant content ideas
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- Strong understanding ofhooks, storytelling, audience retention, and social media engagement
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- Ability to write scripts for short-form videos, founder-led content, educational videos, and brand content
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- Comfortable shooting videos using smartphones, cameras, lighting, and basic production equipment
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- Strong video editing skills using tools such as Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve, or similar software
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- Basic understanding of graphic design and tools such as Canva, Photoshop, or Figma
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- Excellent written and verbal communication skills
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- Strong understanding ofsocial media trends, memes, formats, and platform-specific content behaviour
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- Ability to work quicklyand consistently in a fast-paced environment
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- Creative mindset with the ability to generate fresh content ideas independently
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nCandidate Profile

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- 1–5 years of experience as a Social Media Content Creator, Content Strategist, Video Creator, Social Media Executive, or similar role




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- Strong portfolio demonstrating short-form videos, reels, social posts, or branded content
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- Experience creating founder-led, educational, business, startup, technology, marketing, or B2B content will be preferred
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- Comfortable appearing behind or occasionally in front of the camera when required
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- Strong understanding ofwhat makes content shareable and engaging
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- Ability to turn complextopics into simple and interesting content
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- Strong sense of visual aesthetics, framing, editing, pacing, subtitles, music, and transitions
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- Understanding of socialmedia analytics including reach, impressions, engagement rate, watch time, retention, follower growth, and conversions
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- Ability to manage multiple content pieces simultaneously while maintaining quality
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- Self-motivated, creative, organized, and willing to experiment with new formats
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nResponsibilities

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- Develop and execute Popbrain's social media content strategy
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- Create content for LinkedIn, Instagram, YouTube, X, and other relevant platforms
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- Research trending topics, formats, news, and conversations within advertising, AdTech, AI, startups, marketing, creator economy, and technology
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- Generate creative content concepts and maintain a regular content pipeline
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- Write compelling hooks,captions, scripts, post copy, and video concepts
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- Shoot and edit short-form videos, reels, interviews, office content, founder content, and educational videos
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- Convert company developments and industry insights into engaging social media stories
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- Create thought-leadership content around advertising, AI, AdTech, marketing, and business
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- Work closely with founders and leadership to create founder-led content
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- Record and edit videos of team members, events, client interactions, office activities, and company milestones
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- Create carousels, graphics, infographics, memes, and other visual content
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- Monitor competitors andleading creators to identify emerging content opportunities
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- Maintain and manage a structured social media content calendar
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- Publish and schedule content consistently across platforms
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- Engage with comments and relevant industry discussions to increase organic visibility
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- Track content performance and identify what is working and what needs improvement
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- Experiment with hooks, thumbnails, formats, posting times, storytelling styles, and creative approaches
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- Increase organic reach,engagement, followers, brand awareness, and inbound interest for Popbrain
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nKey Performance Metrics

NPerformance for this rolewill be measured primarily on the impact of the content, not simply the number of posts published.

NImportant metrics may include:

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- Organic reach andimpressions
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- Engagement rate
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- Shares and reposts
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- Comments and meaningfulconversations
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- Video views
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- Average watch time
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- Video completion and retention rate
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- Profile visits
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- Follower growth
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- Website traffic generated through social media
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- Inbound leads or enquiries generated through content
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- Number of high-performing or viral content pieces
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- Consistency and qualityof content production
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- Growth in founder and company thought leadership
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nWhat You'll Get

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- Competitive salary with performance-based incentives
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- Opportunity to build the social presence of a growing AdTech company
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- Direct exposure to founders and leadership
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- Freedom to experiment with creative content formats
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- Opportunity to work around AI, advertising, startups, marketing, and emerging technologies
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- Access to industry events, brands, agencies, creators, and advertising professionals
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- Professional and growth-driven work workplace
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- Fast career progressionfor strong performers
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- Opportunity to build a strong personal portfolio alongside the Popbrain brand
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nQualifications

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- Proven experience in content creation, social media management, digital marketing, or video production
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- Strong understanding ofsocial media algorithms and audience behaviour
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- Excellent storytelling,copywriting, and communication skills
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- Strong video shooting and editing capabilities
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- Ability to develop creative concepts independently
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- Understanding of digital advertising, marketing, startups, technology, or AdTech is preferred
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- Experience with social media analytics and performance tracking
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- Ability to work independently while collaborating with multiple teams
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- Highly creative, proactive, and results-driven
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- Experience creating high-engagement or viral content will be a strong advantage
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nIf you understand why people stop scrolling, what makes them watch until the end, and what makes them share a piece of content, we would like to connect with you.

NWe are looking for someone who doesn't just want to manage social media — we want someone who wants to build a brand people notice.

📌 Hiring: Social Media Content Creator (Faridabad)
🏢 Popbrain
📍 Faridabad