Job Purpose
Lead sales and marketing efforts to drive revenue growth, expand distribution, strengthen brand presence and ensure profitable market share for wires & cables across assigned territories and customer segments (retail, OEMs, contractors, EPCs, industrial).

Key Responsibilities

Sales Strategy & Execution
Develop and implement yearly and quarterly sales plans aligned with business targets and capacity constraints.
Own territory/channel sales performance; set targets for distributors, dealers, and direct sales teams.
Manage key accounts (EPCs, contractors, institutional buyers, large distributors) and negotiate major contracts.
Monitor order book, pipeline, forecasts and ensure timely replenishment and production prioritization.

Channel & Distributor Management
Recruit, train and motivate distributor/dealer networks; define margin structures, credit terms and sales incentives.
Implement distributor scorecards, performance reviews and corrective action plans.
Drive channel initiatives: co-op promotions, channel loyalty programs,



seasonal schemes and bulk-contractor pricing.

Product & Pricing
Define product-mix and SKUs for target segments (domestic, industrial, HT/LT, instrumentation, solar cables).
Set pricing strategy, discounts, rebates and margin protection policies in coordination with finance.
Coordinate product launches, SKU rationalization and recent product development feedback loop with production/R&D.;

Marketing & Brand Building
Build brand identity and go-to-market messaging for trade and end-customer segments.
Plan and execute trade shows, local marketing, digital campaigns, content, product brochures and technical collaterals.
Manage digital presence (website, social media), lead generation funnels and CRM-driven nurture programs.

Demand Generation & Trade Support
Develop campaigns for contractors, electricians, and builders; provide technical training, demo kits and specification support.
Drive specification wi

📌 Sales & Marketing Executive Amravati (India)
🏢 VIWA Cables Private
📍 India