Key Responsibilities:
Develop and implement the company's overall digital marketing strategy.
Plan monthly and quarterly digital marketing campaigns.
Manage and guide the digital marketing team.
Set marketing targets, KPIs, and performance goals for the team.
Oversee Google Ads, Meta Ads, SEO, Social Media, and other digital channels.
Plan and manage digital marketing budgets.
Monitor campaign performance, leads, conversions, CPL, CPA, and ROAS.
Identify opportunities to improve lead quality and overall marketing ROI.
Review and approve campaign strategies, creatives, and promotional activities.
Coordinate with the sales team to improve lead conversion and understand lead quality.
Analyse marketing reports and make data-driven decisions.
Conduct competitor and market analysis.
Develop strategies for promoting travel packages, seasonal offers, and new destinations.
Coordinate with content, design, sales, and other teams for marketing campaigns.
Manage external agencies, freelancers, or vendors when required.
Track overall website traffic, organic growth, paid traffic, and lead generation.
Stay updated with the latest digital marketing trends, advertising platforms,



and industry developments.

Requirements:
4–6+ years of experience in Digital Marketing / Performance Marketing.
Proven experience managing digital marketing campaigns and teams.
Strong knowledge of Google Ads, Meta Ads, SEO, Social Media, and Lead Generation.
Valuable understanding of marketing KPIs such as CPL, CPA, CTR, Conversion Rate, ROAS, and ROI.
Experience managing marketing budgets.
Solid analytical and decision-making skills.
Excellent communication and team management skills.
Ability to develop and execute marketing strategies independently.
Experience in the travel, tourism, hospitality, or similar industry is an advantage.

What We Offer:
Competitive salary based on experience and skills.
Performance-based growth opportunities.
Leadership and career development opportunities.
Professional and supportive work environment.
Prospect to lead digital marketing for a growing travel brand.

Job Title:

Digital Marketing Manager

Experience:

4–6+ Years

Pay: ₹27,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Manager Odisha
🏢 Urban Yatra
📍 Odisha