We’re looking for a Digital Marketing Specialist to help us build and grow MiniBaag, a modern D2C brand focused on making urban growing easy, accessible and exciting.
What you’ll work on1. Performance Marketing
- Plan and execute performance marketing campaigns across Meta and other relevant platforms
- Develop campaigns focused on traffic, conversions, customer acquisition and sales
- Monitor campaign performance, analyse data and continuously optimise campaigns
- Identify opportunities to improve CAC, ROAS and overall marketing efficiency
2. Social Media Growth
- Develop and execute a social media growth strategy for MiniBaag
- Plan content calendars and growth initiatives
- Identify relevant trends, formats and content opportunities
- Improve engagement, reach and follower growth
- Work closely with creatives/content to ensure consistent brand communication
3. Sales & Customer Acquisition
- Develop strategies to drive website traffic and online sales
- Identify and test different customer acquisition channels
- Understand the target audience and build campaigns around customer behaviour
- Track the complete funnel from awareness → engagement → conversion
- Recommend initiatives to improve overall D2C sales
4. Website & E-commerce
- Work on improving the MiniBaag website and overall customer journey
- Identify opportunities to improve website conversion and UX
- Assist with Shopify optimisation, landing pages, product pages and conversion-focused changes
- Ensure marketing campaigns and website experience work together to drive sales
Who we’re looking for
- 1–3 years of experience in digital marketing / performance marketing / D2C growth
- Strong understanding of Meta Ads and digital acquisition
- Someone who is comfortable working with numbers, analytics and campaign performance
- Good understanding of social media growth and content strategy
- Hands-on, proactive and comfortable working independently
- Experience working with D2C / e-commerce brands is strongly preferred
- Shopify experience would be an added advantage
What you’ll get
- Hands-on experience working with an early-stage D2C brand
- Opportunity to directly influence brand growth, marketing and sales
- Flexible freelance engagement
- Potential for continued work based on performance
Budget: Up to ₹15,000 for the project
If you're interested, DM us with your profile/work portfolio and a few examples of brands or campaigns you've worked on.
- D2C candidates preferred.
📌 Digital Marketing Specialist (Delhi)
🏢 MiniBaag
📍 Delhi
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