Kolkata, India

Full time

JR1129501

:

Job Title-

Assistant Manager - Luxury Customer Marketing

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role:

Reports to: Senior Manager- Luxury Customer & Advocacy Manager The profile will be based out of Calcutta and will be handling the East Region – West Bengal, Assam & North East

Job responsibilities:

- To enable local sales teams to drive off takes through our New Luxury category (Reserve & Craft) by appropriate Strategies & TTL activities.

- The above to be driven cross channel through Key Accounts, Premium-on-Premise channels and off-trade – the incumbent will need to work very closely across channels and ensure category growth.

- Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions. Ensure periodic M&E; in place for each such activation

- Would need to have excellent stakeholder management and work closely with region stakeholders, Sales Team Leads and KAMs to ensure on-ground follow through of activations.

- Ensure accurate documentation, supervision and monitoring of bills, POs, GRAs, PR-Ensure accurate spend of budgets at the state level.

- Plan and execute POSMs, Display Units,



shelf shares for branding contract and get required sign -off for PO payments, Co-ordinate with vendors to oversee execution in the state.

- Plan & Execute activations, events, campaigns basis regional business and brand objectives and growth drives.

- Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.

- Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

- Self-motivated and proactive individual who can work un-monitored and under constant pressure of numbers & execution achievement, striving to achieve operational excellence
- To excel in developing strategies, one must master numerical analysis, advanced excel functions, and effective PowerPoint skills.

- Beyond everyday execution, would need to develop creative & marketing strategies within the domains of Trade Marketing

- Basis nature of category & on-trade channel, role will require presence during festive/category heavy periods.

Qualification- MBA

Experience- 4-5 years of work experience in hospitality and luxury industry

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging,



supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Kolkata Sales

Additional Locations :

Job Posting Start Date :

2026-09-10

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to cutting-edge newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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📌 Assistant Manager - Luxury Customer Marketing (Kolkata)
🏢 Diageo
📍 Kolkata