Job Description

Job Description: Lead Generation Executive

n

About the Role

n

We are looking for a Lead Generation Executive to help build and maintain a strong pipeline of qualified B2B prospects. You will be responsible for identifying the right companies and decision-makers, researching prospects, and generating high-quality leads for our sales team.

n

The ideal candidate should be comfortable with online research, prospecting tools, LinkedIn, and working with large volumes of data while maintaining accuracy.

n

Key Responsibilities

n

n
- Identify and research potential B2B customers based on defined target industries, company sizes, locations, and other criteria.
n
- Find relevant decision-makers and key contacts within target companies.
n
- Build and maintain accurate prospect lists with company and contact information.
n
- Use tools such as LinkedIn, Google, CRM platforms, and lead-generation databases for prospect research.
n
- Verify and validate prospect information, including email addresses, job titles, company details, and phone numbers.
n
- Conduct market and account research to identify new prospecting opportunities.
n
- Segment and prioritize leads based on ICP, industry, job role, company size, and buying potential.
n
- Support the sales team by providing qualified and relevant leads.
n
- Maintain accurate records and regularly update lead information in CRM or spreadsheets.
n
- Track lead-generation activities, productivity, and lead quality.
n
- Meet daily and monthly lead-generation targets.
n
- Continuously improve prospecting methods and data quality.
n

n

Requirements

n

n




- 1–2 years of experience in lead generation, B2B prospecting, data research, inside sales, or a similar role.
n
- Well-versed with the North American Market
n
- Good knowledge of LinkedIn and online research techniques.
n
- Comfortable working with Excel/Google Sheets and CRM tools.
n
- Robust attention to detail and ability to identify inaccurate or duplicate data.
n
- Good written and verbal communication skills.
n
- Ability to understand an Ideal Customer Profile (ICP) and identify relevant prospects.
n
- Ability to work independently and consistently meet targets.
n
- Good analytical and research skills.
n
- Willingness to learn new sales and prospecting tools.
n

n

Preferred Skills

n

n
- Experience with B2B lead-generation platforms such as Apollo, ZoomInfo, Lusha, RocketReach, LinkedIn Sales Navigator, or similar tools.
n
- Basic understanding of B2B sales and SaaS.
n
- Experience with CRM platforms such as HubSpot, Salesforce, or similar.
n
- Knowledge of email prospecting and cold outreach.
n
- Experience in international/B2B markets is a plus.
n

n

Key Performance Indicators

n

n
- Number of qualified leads generated
n
- Lead accuracy and data completeness
n
- Number of new accounts and contacts identified
n
- Percentage of valid/verified contact information
n
- Leads accepted by the sales team
n
- Daily/monthly prospecting productivity
n
- Contribution to sales pipeline
n

n

What We're Looking For

n

We value accuracy, consistency, curiosity, and a results-oriented mindset. You should enjoy researching companies, finding the right people, and turning raw data into actionable sales opportunities.

📌 Lead Generation Executive (Bengaluru)
🏢 Insnap Technologies
📍 Bengaluru