Job Description

Diamond Atelier is a New York–headquartered lab-grown diamond company powering premium loose diamonds across the USA. As we expand our global footprint, we are launching our flagship D2C luxury jewelry brand in NYC.

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We are looking for an exceptional Web Copywriter in Mumbai who can translate our leadership's high-level vision, brand essence, and New York aesthetic into captivating daily content. You are the visual storyteller who bridges executive creative direction with raw social media impact.

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Key Responsibilities

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Write product descriptions for all jewelry categories, including rings, earrings, necklaces, bracelets, and other fine jewelry pieces
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Define the inspiration, design story, and emotional appeal behind each piece
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Maintain clarity while keeping the tone luxurious and engaging
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Write captions and storytelling content for Instagram, Meta ads, and other social platforms
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Support marketing campaigns with copy for ads, launches, and promotional posts
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Collaborate with the creative team to align copy with visuals
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Maintain a solid and consistent brand voice across the website, product pages, and social media
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Work closely with designers, marketers, and creative leadership to refine messaging
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Proofread and edit content to maintain high-quality standards
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Qualification:

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Bachelor's degree in English, Journalism, Creative Writing, Mass Communication, Marketing, or a related field. (Equivalent practical portfolio experience holds equal weight.)
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2–5 years of qualified copywriting experience, with a proven track record in E-commerce, D2C, Luxury, Fashion, Fine Jewelry, or Lifestyle brands.
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A mandatory portfolio showcasing product descriptions, website landing page copy, brand storytelling, and high-converting social/ad copy that reflects a high-end, polished tone.
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Flawless written English with an intuitive grasp of New York editorial style sophisticated, crisp, impactful, and explicit (avoiding overly complex, archaic, or generic boilerplate language).
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📌 Web Copywriter Mumbai
🏢 Diamond Atelier
📍 Mumbai