Regional Sales Manager (Contemporary Trade) - South East (Modern Trade)
Reporting To - National Key Account Manager - Modern Trade
Location - Hyderabad (with travel across East South regions)
Role Purpose
The RSM - South East will be responsible for driving sales targets, execution excellence, and team performance across assigned Modern Trade chains and regions in South East India. The role will act as the regional execution owner, translating national Key Account strategies into consistent on-ground delivery, while leading and developing the regional sales team.
Key Responsibilities
Sales Delivery Target Ownership: Own and deliver monthly, quarterly, and annual sales targets for the South East regions across assigned Modern Trade accounts.
Drive primary and secondary sales in line with agreed account plans.
Track region-wise performance versus targets and proactively close gaps.
Execution Excellence in Modern Trade: Ensure perfect execution of national/account-level plans at regional and store level, including assortment availability,
promo scheme deployment, visibility POSM execution, planogram and compliance adherence, and monitor and reduce out-of-stock (OOS) and ensure healthy inventory norms at DC and store level.
Team Management Capability Building: Lead, coach, and performance-manage the regional Modern Trade sales team (Sales Officers / TSOs / third-party field force as applicable); ensure clear target allocation, daily/weekly reviews, and execution discipline; improve field capability through regular coaching and joint field work.
Stakeholder Store-Level Relationships: Build robust working relationships with regional buyers, regional managers, and store managers of Up-to-date Trade chains; act as the escalation point for regional execution issues and ensure quick resolution; work closely with distributors and supply chain partners to ensure smooth replenishment.
Collaboration with Key Account Manager (KAM): Partner with the KAM - Mode