Sales Planning and Target Achievement
- Volume Targets: Meet or exceed monthly, quarterly, and yearly disbursement and login targets for home loans.
Market Sourcing: Generate business via open-market sourcing, direct sales, and local campaigns.
Channel Development: Build and maintain solid relationships with builders, real estate agents, and Direct Selling Agents (DSAs) to secure steady referral pipelines. [1, 2]
Customer Acquisition and Engagement
- Lead Conversion: Fulfill marketing leads promptly, conduct needs analysis, and pitch suitable home loan products.
Financial Profiling: Assess customer eligibility, income documents, and credit profiles before application submission.
Customer Relationship Management (CRM): Maintain accurate logs of customer meetings, follow-ups, and post-sale satisfaction to encourage repeat business or referrals. [1, 2, 3, 4, 5]




Operational Effectiveness and Processing
- Document Verification: Collect, verify, and complete KYC and property-related legal/technical documents.
Coordination: Coordinate closely with internal credit, risk, and operations teams for rapid file sanction and loan disbursement.
Process Compliance: Ensure adherence to bank policies, turnaround times (TAT), and regulatory norms. [1, 2, 3, 4, 5]
Portfolio and Risk Management
- Early Delinquency Control: Source quality profiles with clean credit histories to minimize non-performing assets (NPAs) and defaults.
Market Monitoring: Keep track of competitor interest rates and housing finance trends to pitch competitive offerings

📌 Relationship Manager Retail Coimbatore
🏢 equitas small finance bank
📍 Coimbatore