Job Description
The Marketing Automation Database team is responsible for driving the overall Database & Segmentation to build and manage audience segmentation and reporting workflows across Salesforce Marketing Cloud (SFMC) and Snowflake using SQL Queries. The role will focus on Data Extension creation, SQL-based segmentation, and producing waterfall/funnel counts for business stakeholders. Database team will collaborate with stakeholders to ensure high-quality data and accurate segmentation logic
Roles & Responsibilities
Build audience segments using SQL Query Activities and/or Data Cloud Segments.
Implement eligibility rules (opt-in, suppression, frequency capping, exclusions, geo/product filters, behavioral rules).
Familiarity with Data Cloud and Data Extensions to publish/pull in data used for segments.




Manage import/export automations and support integration-driven updates from Snowflake/Data Cloud.
Design, create, and maintain Data Extensions (standard, filtered, and sendable) aligned to campaign and reporting needs.
Support mapping and alignment between Data Cloud unified profiles, attributes, and SFMC sendable audiences.
Create and maintain waterfall count frameworks to show the progression of audience through each stage.
Maintain data hygiene (deduplication, suppression lists, consent flags, bounce logic, and preference management).
Document segment definitions, SQL logic, DE structures, refresh cadence, and business rules.
Educational Requirement
Graduate
Service Line
BPO Service Line

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