Key Responsibilities
Identify, approach, and onboard current clients across HoReCa, retail, institutional, and field sales channels.
Develop and execute sales strategies to achieve targets and increase market penetration.
Build solid relationships with decision-makers: chefs, purchase managers, F&B; teams, wholesalers, distributors, and corporate clients.
Promote product portfolio (fresh, frozen, dry agri-exports) and introduce recent SKUs based on market demand.
Conduct field sales visits daily to generate leads, meet prospects, and close deals.
Manage price negotiations, contract terms, and close profitable business deals.
Monitor market trends and competitor activities to identify growth opportunities.
Coordinate with internal teams for order processing, logistics, and after-sales service.
Manage CRM entries, sales reports, forecasts, and pipeline tracking.
Ensure timely payment collection and maintain credit discipline as per policy.