Arena Animation Kankurgachi is looking for a energetic, energetic, and result-oriented Offline Marketing Executive to promote our courses and increase brand awareness through various offline marketing activities. The candidate will be responsible for generating leads, building relationships with schools, colleges, businesses, and local communities, and organizing promotional activities and events.

Key Responsibilities-

- Plan and execute effective offline marketing campaigns to promote Arena Animation Kankurgachi and its courses.
- Conduct promotional activities in schools, colleges, coaching centres, corporate offices, and residential areas.
- Build and maintain relationships with educational institutions, local businesses, and other potential partners.
- Organize and coordinate seminars, workshops, career counselling sessions, roadshows, events, and promotional campaigns.
- Generate potential student leads through offline activities and submit regular lead reports.
- Conduct field visits and market surveys to identify new marketing opportunities.
- Distribute promotional materials such as brochures, flyers, posters, and other branding materials in targeted locations.
- Coordinate with the counselling and admissions team for proper follow-up and conversion of leads.
- Develop innovative ideas to increase local brand visibility and student enquiries.
- Monitor competitors' offline marketing activities and provide market feedback.
- Maintain daily, weekly, and monthly reports on marketing activities, leads generated, and campaign performance.




- Represent Arena Animation professionally during external events and promotional activities.

Required Skills & Qualifications-

- Graduate or equivalent qualification preferred.
- Previous experience in offline marketing, field marketing, education marketing, sales, or lead generation will be an advantage.
- Excellent communication and interpersonal skills.
- Strong networking and relationship-building ability.
- Comfortable with extensive fieldwork and travelling within Kolkata when required.
- Ability to organize events and promotional activities independently.
- Target-oriented, proactive, energetic, and self-motivated.
- Basic knowledge of MS Office and reporting.
- Knowledge of the local education market will be an added advantage.

Key Performance Indicators (KPIs)-

- Number of leads generated through offline activities.
- Number of institutional tie-ups and partnerships developed.
- Number and effectiveness of promotional events conducted.
- Walk-ins and enquiries generated.
- Conversion contribution to student admissions.
- Overall improvement in local brand visibility.

Preferred Candidate Profile-

We are looking for a candidate who is confident, outgoing, creative, target-driven, and comfortable to work in market place.

Benefits:

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Education:

- Higher Secondary(12th Pass) (Required)

Experience:

- Field sales: 2 years (Required)

Language:

- English (Preferred)

Work Location: In person

📌 Offline Marketing Executive (India)
🏢 Arena Animation Kankurgachi
📍 India