Chief Revenue Officer (CRO) — Job Description

Company: Gleuhr Wellness Pvt. Ltd.

Function: Revenue & Growth

Reports to: Managing Director

Role Level: Leadership / CXO

Role Purpose:

The Chief Revenue Officer will own the end-to-end revenue performance of Gleuhr Wellness Pvt. Ltd., covering clinic revenue across all locations and online/D2C product sales. The CRO will be responsible for building a predictable, scalable revenue engine and ensuring that marketing, appointment generation, consultations, sales, CRM, retention and product sales work together toward company revenue targets.

Key Responsibilities:

* Own overall company revenue targets—monthly, quarterly and annual.

* Own clinic-wise revenue performance across all existing and upcoming locations.

* Own the complete clinic funnel: Leads → Appointments → Show-ups → Consultations → Conversions → Collections → Repeat/Upgrade Revenue.

* Drive performance of appointment, counselling and sales teams through clear targets, dashboards and accountability.

* Identify underperforming clinics, teams and funnel stages and implement corrective action quickly.

* Build launch/ramp-up revenue plans for every new clinic and ensure locations reach targeted revenue within defined timelines.

* Own online/D2C product revenue, including website sales, CRM/inside-sales revenue, repeat purchases, upselling and cross-selling.

* Improve product funnel metrics including conversion rate, AOV, repeat rate, CAC/ROAS efficiency, delivery success and RTO impact on realized revenue.





* Work closely with Marketing to ensure marketing is optimized toward realized revenue and quality customers, not merely leads or appointments.

* Coordinate with Operations and clinical leadership to ensure capacity, doctor availability, customer experience and service delivery support revenue growth.

* Develop pricing, packages, offers, cross-sell, upsell and retention strategies without compromising brand positioning.

* Build revenue forecasting models and provide the MD with clear visibility into target vs achievement, forecast, gaps and corrective actions.

* Establish incentive structures linked to measurable revenue KPIs.

* Recruit, develop and restructure revenue teams wherever required.

* Build SOPs and systems so revenue growth becomes process-driven rather than person-dependent.

Core CRO Scorecard

I would make the CRO directly accountable for Total Company Revenue, with the scorecard including:

Clinic: Revenue | Collections | Appointment volume | Show-up % | Consultation-to-sale conversion % | Average ticket size | Repeat/upgrade revenue | Clinic-wise target achievement.

Online Products: Net realized revenue | Conversion rate | AOV | Repeat purchase rate | CAC/ROAS | Delivery success | RTO % | CRM/inside-sales revenue.

Company Level: Revenue growth % | Target achievement % | Revenue forecast accuracy | Marketing-to-revenue efficiency | Current clinic ramp-up performance.

Authority & Accountability

The CRO should have functional authority over all revenue-generating teams and processes and should coordinate closely with Marketing, Operations, Finance, CRM and Clinical leadership

Pay: ₹150,000.00 - ₹200,000.00 per month

Work Location: In person

📌 Chief Revenue Officer (Chandigarh)
🏢 Gleuhr wellness
📍 Chandigarh