Social Media Executive – Hospitality Clients

Department: Digital Marketing
Industry: Hospitality / Hotels / Restaurants / Travel & Lifestyle
Experience: 1–3 years
Employment Type: Full time
Location: Pune
Reports To: Social Media Manager / Account Manager

About the Role

We are looking for a creative, enthusiastic, and detail-oriented Social Media Executive to join our digital marketing agency and manage social media activities for our hospitality-focused clients, including hotels, resorts, restaurants, cafés, and lifestyle properties.

The ideal candidate should have a strong understanding of social media platforms, excellent communication skills, a passion for hospitality and content, and the ability to manage multiple client accounts in a fast-paced agency environment.

Key Responsibilities

- Manage day-to-day social media accounts for hospitality clients across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop and execute monthly social media content calendars aligned with client objectives, campaigns, and brand guidelines.
- Create engaging content ideas for posts, reels, stories, carousels, videos, and other social media formats.
- Write creative and platform-appropriate captions, copy, hashtags, and CTAs.
- Coordinate with graphic designers, video editors, photographers, influencers, and other internal/external teams to deliver content on time.
- Research current social media trends, hospitality trends, viral formats, audio, hashtags, and competitor activities.
- Stay updated with Instagram and Facebook algorithm changes and recommend relevant strategies.
- Coordinate with hotel/resort/restaurant teams to gather information, offers, events, menus, experiences, and promotional updates.
- Assist in planning and executing social media campaigns for room offers, dining promotions, events, festivals, weddings, stay packages, seasonal campaigns, and special occasions.
- Monitor comments, messages, mentions, reviews, and overall audience engagement.




- Respond to social media queries professionally and escalate customer-related concerns to the appropriate client team.
- Track and report monthly social media performance, including reach, engagement, followers, impressions, views, and content performance.
- Analyse performance data and suggest improvements to increase engagement, reach, brand awareness, and conversions.
- Conduct competitor and market research to identify new content and campaign opportunities.
- Participate in client meetings and contribute creative ideas and recommendations.
- Maintain content schedules and ensure all deliverables meet deadlines and quality standards.

Required Skills

- Strong knowledge of Instagram, Facebook, LinkedIn, and social media marketing.
- Excellent English writing and communication skills.
- Strong copywriting and storytelling abilities.
- Good understanding of Reels, Stories, short-form video, and social media trends.
- Creative mindset with an eye for aesthetics and hospitality content.
- Basic understanding of social media analytics and reporting.
- Ability to manage multiple brands/accounts simultaneously.
- Strong organisational and time-management skills.
- Ability to work effectively in a fast-paced digital marketing agency.
- Good coordination and client-handling skills.
- Basic knowledge of tools such as Meta Business Suite, Canva, Google Sheets/Excel, and social media scheduling platforms is preferred.

Preferred Qualifications

- Bachelor's degree in Marketing, Mass Communication, Advertising, Journalism, Hospitality, or a related field.




- 1–3 years of experience in social media management, preferably in a digital marketing agency, hospitality, hotel, restaurant, travel, or lifestyle brand.
- Experience handling multiple client accounts will be an advantage.
- Familiarity with influencer marketing and content shoots is a plus.
- Basic understanding of paid social media advertising is an added advantage.

What We’re Looking For

We’re looking for someone who is:

- Creative – always looking for fresh content ideas.
- Curious – actively follows social media and hospitality trends.
- Proactive – takes ownership rather than waiting for instructions.
- Detail-oriented – understands that captions, creatives, tags, timings, and brand guidelines all matter.
- Client-focused – understands the importance of responsiveness and professionalism.
- Adaptable – comfortable managing different hospitality brands and their unique identities.
- Results-oriented – understands that social media is about more than just posting; it should contribute to brand awareness, engagement, and business growth.

Key Performance Indicators (KPIs)

- Growth in followers and audience
- Engagement rate
- Reach and impressions
- Reel/video views and watch time
- Content performance
- Community engagement and response time
- Quality and consistency of content
- Timely execution of monthly content calendars
- Client satisfaction and retention
- Contribution to campaign and business objectives

Why Join Us?

- Work with a diverse portfolio of hotels, resorts, restaurants, cafés, and hospitality brands.
- Exposure to multiple brands, campaigns, and creative projects.
- Opportunity to work closely with creative, strategy, performance marketing, and content teams.
- Learn and grow in a fast-paced digital marketing agency environment.
- Build strong expertise in hospitality social media marketing and digital branding.

Pay: ₹10,031.17 - ₹45,832.92 per month

Work Location: In person

📌 Social Media Executive (India)
🏢 Medba Marketing services
📍 India