We are looking for a creative and proactive Influencer Marketing Executive to manage influencer collaborations and create engaging, informative and trend-driven content for the brand.
Key Responsibilities
* Plan and execute influencer campaigns across Instagram, YouTube and other platforms.
* Identify and build relationships with relevant beauty, skincare, lifestyle and FMCG creators.
* Develop engaging, informative and viral-content concepts for influencers.
* Create briefs, scripts, hooks and content directions for creators.
* Ideate in-house shoots, UGC concepts and social-first content.
* Keep up with trends, viral formats, sounds, hooks and competitor content.
* Work with the creative/video teams to improve content quality and performance.
* Track campaign deliverables, performance and ROI.