Responsibilities:

Role: Executive Social Media Optimization (SMO)

Key Responsibilities:

- Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
- Plan, execute, monitor, and optimize Meta Ads and Google Ads campaigns to improve reach, engagement, leads, and ROI.
- Analyze campaign performance and prepare regular performance reports and insights.
- Coordinate with the Graphics/Design Team for creatives, banners, posts, and ad assets.
- Coordinate with the Content Team for social media posts, captions, blogs, ad copies, and campaign content.
- Coordinate with clients for requirements, approvals, feedback, campaign updates, and deliverables.
- Prepare and maintain client-related documents, campaign plans, content calendars, reports, presentations, and other project documentation.
- Stay updated with social media trends, advertising best practices, platform algorithms, and competitor activities.

Required Skills:

- Hands-on knowledge of Meta Ads Manager and Google Ads.
- Valuable understanding of social media analytics and campaign optimization.
- Strong coordination, communication, and client-handling skills.
- Valuable MS Office/Google Workspace and documentation skills.
- Ability to manage multiple campaigns and deadlines simultaneously.

SMO Strategy Development:

Develop and execute comprehensive SMO strategies aligned with overall marketing and business objectives.

Conduct audience analysis and identify key demographics for targeted social media campaigns.

Stay abreast of social media trends and emerging platforms to recommend innovative strategies.

Social Media Content Management:

Plan, create, and curate engaging content for various social media channels.





Collaborate with the content team to ensure brand consistency and alignment with SMO objectives.

Implement best practices for content optimization on each platform.

Audience Engagement and Community Building:

Foster a sense of community by actively engaging with the audience on social media.

Respond to comments, messages, and inquiries in a timely and professional manner.

Develop and implement strategies to grow and nurture social media communities.

Campaign Development and Execution:

Conceptualize and execute social media campaigns to promote products, services, or brand initiatives.

Monitor and analyze campaign performance, providing insights for continuous improvement.

Collaborate with cross-functional teams for integrated marketing campaigns.

Analytics and Reporting:

Utilize social media analytics tools to measure the effectiveness of SMO strategies.

Prepare regular reports highlighting key performance indicators (KPIs) and insights.

Recommend adjustments to optimize future campaigns based on data analysis.

Paid Social Media Advertising:

Manage and optimize paid advertising campaigns on social media platforms.

Monitor budgets, analyze performance metrics, and adjust strategies for maximum ROI.

Stay informed about changes in advertising platforms and industry trends.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Provident Fund

Application Question(s):

- What is your Current CTC
- What is your Expected CTC
- What is your Current Location
- What is your Notice Period

Education:

- Bachelor's (Required)

Experience:

- Social Media Marketing: 3 years (Required)
- Paid Social Media Advertising: 2 years (Required)

Language:

- English (Required)

Location:

- Noida, Uttar Pradesh (Required)

Work Location: In person

📌 Social Media Executive (India)
🏢 Vibes Communications
📍 India