Performance Marketing Executive

Location: Noida
Employment Type: Full-Time
Experience: 1–3 Years

About the Role

We are looking for a Performance Marketing Executive who can plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should be data-driven, creative, and focused on generating quality leads and measurable business results.

Key Responsibilities

- Plan and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other relevant platforms.
- Create and optimize campaigns to achieve lead generation, conversion, traffic, and revenue goals.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Monitor campaign performance, budgets, CPL, CPA, CTR, ROAS, conversion rates, and other key metrics.
- Perform A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.
- Optimize campaigns regularly to improve performance and reduce acquisition costs.
- Coordinate with the creative and content teams for ad creatives, videos, copies, and landing pages.




- Track leads and conversions using analytics and tracking tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest trends, algorithm changes, advertising policies, and digital marketing strategies.

Required Skills

- Hands-on experience with Google Ads and Meta Ads.
- Positive understanding of performance marketing and lead-generation campaigns.
- Knowledge of Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking is preferred.
- Strong analytical and problem-solving skills.
- Good understanding of CTR, CPC, CPL, CPA, CPM, ROAS, and conversion funnels.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns and meet deadlines.

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- 1–3 years of relevant experience in performance marketing.
- Candidates with experience in IT, B2B, lead generation, or digital marketing agencies will be preferred.

Pay: ₹9,975.36 - ₹33,754.80 per month

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Brolabs Innovations
📍 India