Job Description
Profile: Senior Sales Manager - Paint Industry
nLocation: Chennai, Tamil Nadu
nDepartment: Sales & Business Development
nReporting To: Regional Sales Head / Zonal Sales Manager
nCTC Budget: ₹20 LPA – ₹25 LPA
nExperience Required: 8–14 years (Paint / Coatings)
nAbout the Role
nWe are looking for an experienced Sales Manager to lead sales operations for the Chennai/Tamil Nadu market in the paints and coatings business. The role requires solid dealer/distributor network management, channel expansion, and P&L; ownership for the region, along with the ability to drive both retail and institutional/project sales.
nKey Responsibilities
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- Own and deliver the annual sales target (volume & value) for Chennai and surrounding territories.n
- Manage and expand the dealer/distributor/retailer network across urban and semi-urban markets.n
- Drive primary and secondary sales through effective channel partner management and scheme execution.n
- Lead, mentor, and manage a team of Area Sales Executives/Officers and Sales Representatives.n




- Develop and execute go-to-market strategy for new product launches (interior/exterior emulsions, industrial coatings, wood finishes, etc.).n
- Build and manage relationships with painters, contractors, architects, and influencers to drive brand pull.n
- Handle institutional and project sales (builders, real estate, government projects) where applicable.n
- Monitor competitor activity, pricing, and market trends; provide actionable market intelligence to leadership.n
- Ensure effective implementation of trade schemes, promotional activities, and tinting machine placements.n
- Manage receivables, credit control, and channel profitability.n
- Prepare and present monthly/quarterly sales MIS, forecasts, and budget reviews.n
- Ensure adherence to company policies on pricing, distribution norms, and brand guidelines.n

nRequired Skills & Competencies
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- Strong understanding of paint/coatings distribution

📌 Senior Sales Manager (Tamil Nadu)
🏢 Placement Hub
📍 Tamil Nadu