Company: Delnie Private Limited

Brands: Favhiker · Favhiker Business · Delnie

Location: Bengaluru, Karnataka

Employment: Full-time

Experience: 7 years preferred

About the Role Delnie is looking for an experienced Marketing Director – Brand, Growth & Performance to lead the overall marketing function across Favhiker, Favhiker Business, and Delnie.

This is a senior leadership role with end-to-end ownership of brand, creative, growth, performance marketing, customer acquisition, product marketing, content, and marketing strategy.

We are looking for someone who can combine strong creative and brand thinking with data-driven growth—someone who understands not only how to build attention, but how to turn that attention into customers, engagement, retention, and revenue.

You will work closely with the leadership, product, technology, creative, and sales teams to build a scalable marketing engine across our consumer, B2B, and technology businesses.

Your Responsibilities

Marketing Strategy & Leadership Own and develop the overall marketing strategy across Delnie's brands.

Define target audiences, positioning, messaging, acquisition channels, campaign strategy, budgets, KPIs, and growth priorities.

Translate company objectives into clear quarterly and annual marketing plans and take ownership of their execution and results.

Favhiker – Consumer Growth Lead the growth and marketing strategy for Favhiker, our social food diary and personalized food discovery platform.

Own initiatives across

- User acquisition and app installs
- Activation and onboarding
- User engagement and retention
- Premium subscription growth
- Performance marketing
- Brand campaigns
- Social media and content
- Creator and influencer collaborations
- Referral and community growth
- City-level campaigns
- Product and feature launches
- App Store and Play Store growth

The objective is to build a recognizable consumer brand while continuously improving the quality and economics of user acquisition.

Favhiker Business – B2B Growth Develop and lead the marketing strategy for Favhiker Business, our platform for restaurants and business owners.

Drive





- Restaurant/business lead generation
- Customer acquisition campaigns
- Product positioning
- B2B content and campaigns
- Product adoption
- Feature launches
- Partnerships and collaborations
- Case studies and customer success stories
- Sales enablement

Work closely with the sales team to turn marketing activity into a solid and measurable business pipeline.

Delnie – Corporate & Business Growth Strengthen Delnie's positioning as a technology and digital solutions company across:

- Web and application development
- Performance marketing
- AI solutions
- Business automation
- Custom software
- End-to-end digital transformation

Build marketing campaigns, case studies, landing pages, presentations, content, and lead-generation initiatives that support Delnie's business development team.

Brand & Creative Direction Take ownership of how our brands look, sound, and communicate.

Set and maintain standards across:

- Brand identity
- Campaign concepts
- Advertising creatives
- Social media
- Videos and reels
- Copy and messaging
- Landing pages
- Product launches
- Presentations
- Sales and marketing collateral

You don't need to personally design every asset, but you should have excellent creative judgment and be able to guide designers, content creators, agencies, and other creative partners toward high-quality work.

Performance & Growth Marketing Lead paid and organic growth strategies across relevant platforms, including Meta, Instagram, Google, and emerging acquisition channels.

Build a culture of continuous experimentation across:

Creative → Audience → Campaign → Landing Page → Conversion → Retention

Use data to determine what should be scaled, optimized, or stopped.





You should be comfortable working with metrics including CAC, CPL, CPA, ROAS, conversion rate, retention, LTV, subscription conversion, and overall marketing ROI.

Team Leadership Build, manage, and mentor a high-performing marketing and creative team.

This may include performance marketers, designers, content creators, video editors, social media professionals, copywriters, agencies, freelancers, and other specialists.

Establish clear KPIs, ownership, review processes, and accountability while creating an environment where strong ideas can move quickly from concept to execution.

What We're Looking For We are looking for someone with 7 years of marketing experience, including meaningful experience leading teams, brands, or marketing functions.

Strong candidates will demonstrate experience across:

- Marketing and growth strategy
- Brand building and positioning
- Performance marketing
- Consumer acquisition
- B2B lead generation
- Creative direction
- Product marketing
- Content and social media strategy
- Influencer/creator marketing
- Marketing analytics
- Budget ownership
- Team leadership

Experience in consumer technology, mobile apps, SaaS, marketplaces, food-tech, hospitality, digital products, or high-growth startups would be an advantage.

Most importantly, we want a leader who understands how to connect:

Brand → Acquisition → Engagement → Retention → Revenue

What Success Looks Like For Favhiker, success means building the brand while improving qualified user acquisition, activation, engagement, retention, and Premium conversion.

For Favhiker Business, success means generating qualified business leads, supporting restaurant acquisition, improving product adoption, and contributing measurable pipeline and revenue.

For Delnie, success means strengthening market positioning and generating qualified opportunities for our technology, digital, and automation businesses.

- At an organizational level, success means building a repeatable, measurable, and scalable marketing engine and a strong team capable of supporting the company's next stage of growth.

📌 Marketing Director – Brand, Growth & Performance (Bengaluru)
🏢 Delnie
📍 Bengaluru